October 29, 2018 ByCheryl Dykstra
What do you need on your website in order to increase leads
A way to sign up or purchase!
Sign up forms not only increase leads, but they also help businesses grow their
mailing lists and learn more about the people interested in their company. And
while they only take a few minutes to set up, they could actually have a much
larger role to play in how well your pages perform.
By the end of this article, you will know how to create an
impactful sign up form for your website and what to include to achieve the
How to Create a High
Converting Sign Up Form
The point of a sign up form is to provide a way for website
visitors to opt into your communications or gain more information about your
business. A good form makes the opt-in process simple and increases the number
These tips will help you create a sign up form that gets you
closer to your desired result: more leads.
#1 Keep It Simple
While you may want to collect as much information about your
prospects as possible, long, extensive sign up forms can be a major deterrent
for visitors. In fact, for one company, reducing their form from 11 fields down
to 4 led to a 120% increase in conversions.
Exclude the extra wording and extra fields to see an increase
in completed forms.
#2 Stay In One Column
The best way to provide an easy to follow form is to keep it
to one column. Two-column sign up forms may disrupt reading or cause leads to
misinterpret the fields.
The only exception to this would be if the questions are so closely related
that it makes more sense for them to be next to each other. For example, first
and last name fields could be placed next to each other.
#3 Use a Prominent
You should provide your leads with a clear call-to-action,
or “submit” button. The main reason CTA buttons are so important is that they
make it clear how to submit the form.
The CTA button itself should be wide and bold so it is easy to see and use.
#4 Use Inline Form
Inline form validation allows your lead to see when they
type in incorrect information as they
type it in. For example, when you type in a zip code with an extra digit
and you get a little red X next to the field, then after you fix it, the red X
changes to a green checkmark – that’s a version of inline form validation.
Inline form validation ensures that only accurate
information is submitted, which saves time for everyone.
#5 Make the Value of
Signing Up Clear
Whether you’re offering a free trial, product discount,
weekly newsletter, or other enticing offers, you should state the value of
signing up on (or around) your form. This will get your leads excited and
provide them with an incentive to complete all those form fields.
#6 Style Your Form
Did you know that 38% of people will leave a website if the
content and layout are visually unattractive or unpleasant?
People care about your sign up form design too. Make your
form look professional, visually appealing, and ensure it matches your branding.
#7 Avoid CAPTCHAs
CAPTCHAs are the tests that ask you to enter a code or
identify images in a photo before submitting a form. Their purpose is to detect
bots and decrease SPAM.
However, completing these tests is sometimes tricky and
leads to frustration. Not to mention they aren’t as useful as they used to be.
If you’re worried about SPAM, you can try the reCAPTCHA,
which allows leads to simply check a box that says, “I’m not a robot” and carry
on with their day.
After Completing Your
Sign Up Form Design
Once you’re done with designing your form and putting it on
your website, don’t forget to test it! Nothing is worse than setting up a great
form that doesn’t work.
The last step in setting up your form is to tell your
visitor what happens next. A common way to do this is by sending your new lead
to a “thank you” page or providing an inline message once they submit the form.
If you’re interested in learning how to get more leads with
your website, call Sales & Marketing Technologies today at (407)
682-2222 for a free strategy session.