7 Tips for Creating Sign Up Forms that Convert

October 29, 2018

What do you need on your website in order to increase leads and conversions?

A way to sign up or purchase!

Sign up forms not only increase leads, but they also help businesses grow their mailing lists and learn more about the people interested in their company. And while they only take a few minutes to set up, they could actually have a much larger role to play in how well your pages perform.

By the end of this article, you will know how to create an impactful sign up form for your website and what to include to achieve the greatest results.

How to Create a High Converting Sign Up Form

The point of a sign up form is to provide a way for website visitors to opt into your communications or gain more information about your business. A good form makes the opt-in process simple and increases the number of conversions.

These tips will help you create a sign up form that gets you closer to your desired result: more leads.

#1 Keep It Simple

While you may want to collect as much information about your prospects as possible, long, extensive sign up forms can be a major deterrent for visitors. In fact, for one company, reducing their form from 11 fields down to 4 led to a 120% increase in conversions.

Exclude the extra wording and extra fields to see an increase in completed forms.

#2 Stay In One Column

The best way to provide an easy to follow form is to keep it to one column. Two-column sign up forms may disrupt reading or cause leads to misinterpret the fields.

The only exception to this would be if the questions are so closely related that it makes more sense for them to be next to each other. For example, first and last name fields could be placed next to each other.

#3 Use a Prominent CTA

You should provide your leads with a clear call-to-action, or “submit” button. The main reason CTA buttons are so important is that they make it clear how to submit the form.

The CTA button itself should be wide and bold so it is easy to see and use.

#4 Use Inline Form Validation

Inline form validation allows your lead to see when they type in incorrect information as they type it in. For example, when you type in a zip code with an extra digit and you get a little red X next to the field, then after you fix it, the red X changes to a green checkmark – that’s a version of inline form validation.

Inline form validation ensures that only accurate information is submitted, which saves time for everyone.

#5 Make the Value of Signing Up Clear

Whether you’re offering a free trial, product discount, weekly newsletter, or other enticing offers, you should state the value of signing up on (or around) your form. This will get your leads excited and provide them with an incentive to complete all those form fields.

#6 Style Your Form

Did you know that 38% of people will leave a website if the content and layout are visually unattractive or unpleasant?

People care about your sign up form design too. Make your form look professional, visually appealing, and ensure it matches your branding.

#7 Avoid CAPTCHAs When Possible

CAPTCHAs are the tests that ask you to enter a code or identify images in a photo before submitting a form. Their purpose is to detect bots and decrease SPAM.  


However, completing these tests is sometimes tricky and leads to frustration. Not to mention they aren’t as useful as they used to be. 

If you’re worried about SPAM, you can try the reCAPTCHA, which allows leads to simply check a box that says, “I’m not a robot” and carry on with their day.



After Completing Your Sign Up Form Design

Once you’re done with designing your form and putting it on your website, don’t forget to test it! Nothing is worse than setting up a great form that doesn’t work.

The last step in setting up your form is to tell your visitor what happens next. A common way to do this is by sending your new lead to a “thank you” page or providing an inline message once they submit the form.

If you’re interested in learning how to get more leads with your website, call Sales & Marketing Technologies today at (407) 682-2222 for a free strategy session.


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