March 27, 2009 ByDennis Dornon
Updated: Feb. 2015
Blogging, or content writing in general, has become an essential part of your business' search engine optimization efforts. Not only does it bring fresh, quality content to your website, but it also allows search engines to better understand what your business is about. Here are five reasons why your business should be blogging right now:
#5 – Control What is Said About Your Business
Blogging allows your business the chance to inform customers, both existing and potential, of upcoming product launches, special discounts, conferences and the inner working of your business. It allows you to get information out to your clients quickly, easily and the way you want it to be presented.
#4 - Establish Trust for Your Business
A consistently updated blog allows customers to become familiar with your brand message and assures them you're not a company that is here one day, and gone the next. Remember, someone who finds your site on the Internet may not have ever been into your local office and your blog can communicate to that potential customer that your business has an actual presence.
#3 – Engage Existing and Potential Customers
Blogging allows you to turn your site from a billboard on the information super highway, to an interactive form of communication and advertising. Both existing and potential customers are able stay current with your business and product /services offerings.
#2 – Search Engines Love Blogs
Blogs can easily provide fresh content to websites and search engines love it. We have seen client’s blog posts show up on the first page of search results within 15 minutes of posting the article. This can lead to high search rankings for the site and more potential traffic. This all leads to more possible conversions!
#1 – Show you’re an expert in your industry
The majority of consumers prefer to buy products and/or services from someone they perceive to be an expert in their field. Blogging allows you to establish your place as the expert in your industry. This is especially true if you’re a local based business. Blogging gives you a low cost chance to share your knowledge and expertise with a much, much larger audience.
Sales & Marketing Technologies is Central Florida's most established Digital marketing and web development company. Our team of marketers can work with you to come up with a custom Digital marketing strategy that works for your business. Part of this strategy could include content marketing, or blogging, as mentioned above. If you're ready to take your business to the next level online, contact us today.