Few People Using Location-Based Social Networks

July 27, 2010

Forrester Research recently released a report, Location-Based Social Networks: A Hint Of Mobile Engagement Emerges, that noted there were only a few million consumers using geolocation apps on a monthly basis. Location-based Social Networks include such sites like Foursquare, Gowalla, BrightKite, and Dopplr. The report states that only 4% of adults have used a location-based social network and only 1% have used it more then once.
The profile of a location-based social network users:

  • Male
  • 19-35 years of age 
  • College educated
  • $105,000 household income
  • Performs mobile-based web research


Advertisers have started to test this new technology channel to reach customers, but Forrester says that it is too early and recommends that male-targeted marketers test this platform.  Such companies as Starbucks, Bravo TV, Golden Coral, and the New Jersey Nets have already tested location-based social network marketing.

Keep up with the power of location-based social networks and how their reviews can help your local search marketing. At Sales & Marketing Technologies we strive to stay on top of the trends happening in the digital field and work out ways that they can be applied to every type of business. As Central Florida's most established Digital marketing and web development company we work to unlock your potential to thrive online whether it be building a brilliant new website design, enhancing your search engine optimization efforts, or working with you to figure out the social media marketing strategy that will work with your business. Contact us today for more information. 

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