October 8, 2018 ByCheryl Dykstra
According to Google, a third of holiday shoppers search for
images before going out to shop.
“One-third of holiday shoppers said they searched for images before they
went in store to shop. The growth of “street style” and online influencers all
show the movement towards looking at lifestyle images for visual inspiration.”
For businesses, this makes displaying your product images on
your website a crucial part of your marketing strategy.
Now, Google is making it easier for consumers to make the jump from looking at
the images to making a purchase with a new type of ad.
The way that these shoppable images work right now is that
the image ads will be displayed on curated content from Google’s publishing
partners – meaning they are pretty exclusive.
Shoppable image ads will be rolled out to a select number of
publishers at first, with more to be added over the next year.
This test run is a great time to get ideas from these
partnered publishers because eventually Google plans to roll out this type of
ad right on their own platform in the Image Search results.
This type of ad is going to be a great tool for retailers
and ecommerce businesses alike because it takes out an additional step in the
buying process – creating a seamless path from the research stage to gaining a
Here's a sneak peek at what these ads will look
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