Google Releases Shoppable Image Ads


Google shopping ads

October 8, 2018 By

Cheryl Dykstra


According to Google, a third of holiday shoppers search for images before going out to shop.

“One-third of holiday shoppers said they searched for images before they went in store to shop. The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration.”


For businesses, this makes displaying your product images on your website a crucial part of your marketing strategy.

Now, Google is making it easier for consumers to make the jump from looking at the images to making a purchase with a new type of ad.

Google Shoppable Images

The way that these shoppable images work right now is that the image ads will be displayed on curated content from Google’s publishing partners – meaning they are pretty exclusive.

Shoppable image ads will be rolled out to a select number of publishers at first, with more to be added over the next year.

This test run is a great time to get ideas from these partnered publishers because eventually Google plans to roll out this type of ad right on their own platform in the Image Search results.

This type of ad is going to be a great tool for retailers and ecommerce businesses alike because it takes out an additional step in the buying process – creating a seamless path from the research stage to gaining a customer.

Here's a sneak peek at what these ads will look like:

 

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