How to Create Perceived Value for Your Brand

perceived value graphic sales and marketing technologies

January 28, 2020

Creating ‘perceived value’ for your brand is essential to its success, however, that’s easier said than done. Perceived value isn’t just about the price - it’s your brand’s ability to satisfy customers’ needs. You can do this by demonstrating to customers the most valuable, tangible benefits your brand offers and highlight those benefits in your sales and marketing. Here are different types of benefits that increase the perceived value of a brand.

Free Up Their Time

Depending on your product or service, you can break down the time savings that customers can get when they buy from or hire your brand. Show them how your brand’s product or service can help them free up their time and energy to use elsewhere.

Produce Excellent Results

Explain to prospects how your brand has helped other customers through reviews, testimonials, and case studies. Showing proof of your brand’s excellent results helps prospects to envision how your product or service will benefit them.

Out Beat Competitors

If you have a B2B brand, you can tap into customers’ "fear of losing out" by explaining what they'll miss out on if they don’t choose your brand. Talk about what their competitors are already doing and how your brand helps customers surpass the competition.

No Risk Involved

A ‘no risk’ offer like a free demo, sample, or trial can raise the perceived value of your brand while lowering the prospect’s risk. Offering an action-based incentive communicates to prospects that your brand is confident in its product or service.

Increase Return on Investment

Connect the initial investment to what customers’ will gain in the future. Help them see that although they’ll pay X amount, they’ll get a return on that product or service every time they use it which will quickly recoup that initial investment.
When you’re creating perceived value, it’s crucial that you don’t stretch the truth because it’ll backfire and customers will lose trust in your brand. Be clear about the benefits of your brand and always follow through on those promises in order to turn prospects into lifelong customers.

Digital Marketing That Increases Perceived Value

Digital marketing is a powerful tool that can change customers’ perceptions of your brand whether it’s a new website design, engaging content, pay-per-click ads, and more. Sales & Marketing Technologies can leverage your brand’s benefits into a digital marketing strategy that will increase leads and customers. Call 407-682-2222 or message us below for a free 30-minute consultation to discuss digital marketing opportunities for your brand.

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