October 28, 2008 ByJonathan Crowe
Shhh… Do you hear that? Yeah, me neither. If you want to avoid launch failure and the crickets, follow these easy steps to create a buzz about your newly launched site.
1) Check, Check, and Check Again
I can’t tell you how many internet users shy away from websites because of failed image loads, broken links, and/or internet browsers displaying the content wrong. It is so important to do a thorough check of your site to assure the functionality and display (check in multiple browsers) is working correctly. These are such simple and minute errors, but can cause a major toll on your users experience, causing them never to return. So please, take your time and make your everything works fine and dandy. It’ll be worth it. I promise.
2) Tell People
Tell your friends, tell your family ,tell your neighbors… just tell people. Oh, and why you’re at it, maybe you can have them tell people. You never know what type of spark can come from this. Word of mouth is still one of the best forms of marketing to date. Take advantage of it.
3) What’s That Thing Called?? Oh Yeah! The Internet
The world has a population of over 6 billion people and depending on what study you use, 1 billion of them are internet users. Right now, at this very moment, someone is probably looking for a site just like yours. The question is, can they find it?
Most sites can’t be found, but there is a solution for that. It’s called marketing (or Digital Marketing). Digital Marketing is one of the best things you can do for your site because this is where you will set your site up to be found and get traffic. There are many techniques to marketing your site and I would recommend speaking to one of our digital marketing specialists to discuss what digital marketing strategy will work for you!
Remember, this is just a basic rundown on three things that can help you when launching your new site. There are numerous other techniques and strategies that can also improve the launching of a new site. Contact an Digital marketing specialist at Sales & Marketing Technologies today to discuss the right marketing strategy for you.