Improving Website Functionality

June 11, 2013

When building a website, many people do not take the time to stop and take a step back to check its functionality. However, website functionality can be a make or break feature when it comes to users interacting with your site.

When considering how your website functions, you should look at it from the user’s perspective. Think about how your users interact with the site, in other words, how they navigate it, how they fill out forms, view pictures, and more.


One of the biggest problems users come across in their experience with a site is navigation. Due to search engine optimization (SEO) and search engine results, people may end up reaching one of your child pages, instead of your home page, when they visit your site. It is important to offer them “breadcrumbs,” or a trail that allows them to return back through the pages if they choose to.

One way to prevent having faulty navigation is to take careful measures when planning your website architecture. For more information about how you can plan your website properly, click here.

Web Forms

Forms can also offer challenges to users. Asking for superfluous information or making the user click through multiple pages to complete a form can cause a low response rate in users. By keeping the form simple and concentrating on the most important information, your users will be more likely to fill it out.

If you are currently considering building a website for your company and do not know where to start, or if you already have a website and are unsure if its functionality is up to par, contact the Orlando Digital marketing team at Sales & Marketing Technologies today. Whether you are looking to build a new website or evaluate an old one, our staff is prepared to help you on your way to a beautiful, functional website.

Did you like this post?

Sign up for our Tips and Trends list and we'll let you know each week when we have a new one.

Tie All Your Marketing Together In One Application


Web Design (26)
Web Development (35)
Misc. Website (21)
Search Engine Optimization (92)
Social Media Marketing (110)
Local Search Marketing (24)
Content Marketing (33)
PPC Advertising (30)
Digital Marketing (114)
Marketing Automation (23)
Sales Automation (16)
Company News (10)
Other (22)