Building a Website Worth Visiting

December 22, 2014


While surfing the web you may have come across websites that were unattractive or uninformative and they left a bad taste in your mouth as you click the back button to find another site. As a brand, your website is not only often your first impression but it is also an important way to build a relationship with these potential or current customers. Your website needs to attract customers visually and the content on your site needs to speak to your customers and encourage them to choose your business.

Whether your website is for a large corporation or a small bakery, there are important factors that you need to consider:

Your Business’ Audience

While your website will include your branding, it’s really important to remember that your website is created for your audience. Use language and terms that they will comprehend. Even if you are a technical company, and some of your audience may be people who understand the lingo, there might also be assistants or administrative staff who are researching your business as well. Encourage potential customers with knowledge they can understand; don’t use industry lingo.


Your Website’s Message 

Once you’ve figured out whom your audience is and how to talk to them, you have to figure out what to say to them. Figure out what your customers are after when they come to your website. What do they need? Why do they need it? Why are they searching now? Then find out how your product or service can solve their problems and end their search. Take you mission statement and create a marketing message around it. Focus on your customers’ needs and how YOU can be the one to solve them.


The Presentation 

The presentation of your website is just as important as the message on it. An unattractive website can cause customers to leave before they even have a chance to read your messaging. Bad web design can be outdated, too distracting, or not engaging enough. Place emphasis on words or photos that customers need to see to encourage them to take the actions you want them to take. The goal of the presentation is to get potential customers through the conversion funnel through layout and messaging.
Even as website trends and Google updates come and go, these three factors will always remain relevant when developing your website. Even if you decide to redesign your website over the years, your core messaging and audience will continue to be key to your marketing efforts. If you’re looking to enhance your business website with a new design or stronger messaging, contact Sales & Marketing Technologies today. As Central Florida’s most established Digital marketing and web development company, SMT can unlock your potential to thrive online.


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