The Top Predicted Trends for Digital Marketing in 2015


December 2, 2014 By

Chris Lau

 

2015 Online Marketing Trends

Mobile-Optimization Importance Continues

In 2014, responsive design became a priority for businesses as mobile traffic continued to steadily increase with the introduction of larger screened devices such as tablets or smartphones. However, 2015 is predicted to move beyond just having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing.

Recently, Google announced that mobile usability is now “relevant for optimal search results,” meaning additional emphasis has been placed on being a mobile-friendly site.

Content Marketing Grows Bigger Than Ever

Ninety-three percent of B2B marketers said they used content marketing in 2014, with 42% considering their strategy effective (up from 36% last year) according to the B2B Content Marketing Benchmarks report. As content strategies continue to bring benefits to businesses, marketing budgets will need to accommodate a portion for content marketing.

One main thing to focus on is how your content will stand out amongst the crowd. Case studies, video content, and research-driven content can help allow your business to differentiate itself from other businesses in your niche.

Social Media Spend Increases

At the start of 2014, Facebook’s organic reach took a major dip resulting in a higher need to increase ad spending if you wanted your posts to be seen by your audience. Facebook reported a 10% increase in ad revenue over the previous fiscal period.

Native Advertising to Become More Relevant

As we gear up for the new year, many businesses start to think about what they want to change. If you are unhappy with the results you have seen for your website or marketing efforts in 2014, it might be time to talk to one of our highly skilled Internet marketers. Contact us or give us a call at (407) 682-2222 today for a free consultation!

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