Tracking Offline Media Buys


January 26, 2007 By

Terry

How Do You Track Media Buys? 

Many people have heard of or seen tracking URLs, addresses for a site with special codes attached to the end when clicking links between two online sources, such as site-to-site or email-to-site clicks. These tracking codes let you filter your web stats by specific sources or campaigns and learn about the regionality of respondents, their conversion rates, user behaviors and more. This technique can also be used for tracking the same information from offline sources by using a special domain and then redirecting people using it to your site with a tracking code applied.

Instead of sending people in that direct mailing piece to MyCompany.com, send them to GreatDeal.com (which redirects them to Mycompany.com?ref=Mailing0107) and reap the benefits of merging traditional offline marketing with detailed site performance analytics!

  

Our clients have been able to maximize and better understand their entire marketing efforts by utilizing this approach. Without knowing what is working and what isn't, you won't be able to maximize the ROI for your budget. If you're interested in learning more about how to enhance your marketing efforts, contact Sales & Marketing Technologies today or call us at (407) 682-2222 for a free consultation. 

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Comments:

Response to: Tracking Offline Media Buys
Friday, November 27, 2009
jim says:

This is something we as internet marketers have known for years. You must test and track everything from your headline to the color scheme of the web site One of the things I am so thankful for is being a part of the internet marketing world. It has forced me to look at my offline business in a whole new light Understanding that if you do not test and track you only have a hobby.

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