Twitter URL Wrapper

October 5, 2010 By

Brent Nau

Twitter has hinted at releasing their own URL shortener for sometime and they now have done so. Twitter recently implemented the URL shortener...err URL wrapper. The is not really a URL shortening service, but an URL wrapper.

What is an URL wrapper and how does it differ from an URL shortener?

The Twitter URL wrapper will sometimes convert the link to a link or it may just shorten the actual link length. Twitter uses this example:
Original URL:
Wrapped for SMS:
Displayed for web or application users:
It is also noted that in some cases even using the URL in a tweet, Twitter will replace the link with a shorten version of the original URL. This way users can get a better idea about the link. Behind the scenes the URL is still wrapped in the URL. This way analytics can be gathered for each and every link being clicked on in Twitter.

Can you still use another URL shortening service like

The short answer is yes. Twitter will still display those links, but they now will be wrapped in a link. You will not see any reference to the link, but Twitter will seamlessly redirect the visitor from their to the link to the original URL. 

For more information on changes that could benefit or harm your social media marketing efforts, contact Sales & Marketing Technologies today. As Central Florida's most established Digital marketing and web development company, we have a team of skilled marketers and social media marketers who are looking to unlock your potential to thrive online.

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