Why Should You Use Content Marketing?


February 7, 2013 By

Julie Ruebush

More and more, Google is concentrating on content as a factor in how high your website will be ranked.  Now, it is more important to focus on the quality of content over quantity – that is, it is better to have a few high-quality pages with relevant information for your users than many low-quality pages.  Blogging also remains an important way to increase rankings, as it allows you to post fresh, quality content on a regular basis.

How do you write new and improved content? 


First, you want to make sure that it is focused on the readers.  Understanding what your prospective clients want from your business is key.  In general, buyers are looking to either make their lives easier or solve problems with items that they are purchasing.  By creating great, keyword rich content focused on these goals, you are able to not only improve your search engine rankings but also persuade those who come to your website to buy your products.

Content marketing is on the rise in almost all aspects of business. 


A research study done by the Content Marketing Institute and MarketingProfs found that 91% of business to business companies are now using content marketing, spending 33% of their marketing budgets on this marketing facet (up from 26% last year).  Overall, 79% of these companies are using content marketing for brand awareness, in addition to the 74% who are using it for customer acquisition and 71% for lead generation.

If you need help writing great new content for your website, look no further than Sales & Marketing Technologies.  As Central Florida's most established Digital marketing and web development company, our trained marketers can work with you to understand your business and your customers, and provide you with great content and blogs for your website to attract more customers to your business today.  To get started with a free consultation, contact us online or call us at (407) 682-2222.

 

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