Local Digital Marketing

2/9/2012


What Is Local Digital Marketing
Mary Brautigan 
 
When you do a search on a search engine and the results come up - what is the map and the little red balloons with letters in them?  That is what is referred to as “local listings”.   And it should become a bigger and bigger part of your online marketing strategy, especially if your business relies on your neighbors buying your products or paying for your services to stay afloat.  Claiming your listings or profiles (depending on what you want to call them) and optimizing
them to help get you to the top of the list can be critical to the success of your local business.  
 
Your local listing is different from your standard SEO or organic rankings on the search results and are based on different information and a different algorithm.  Just when you thought you were figuring this online stuff out – they go and change the game again!  And it isn’t as easy as claiming or building a profile in the top three search engines – you need to optimize those profiles adding as much information as you can – AND, here is the tricky part – you need to get online reviews from your customers.  Oh man, this marketing stuff is just work, work, work! No cheating either… Local Digital Marketing, like all other online marketing opportunities take time and effort. 
 
You can’t go out and just post a bunch of glowing reviews from your own computer, the search engines have gotten smart and they know if you are trying to take a short cut.  You actually need to ask your customers to go online and post a review of your products and services – the more reviews – the better.  The systems also takes into account how close you are to what is called the “city center”. So if you are close to downtown Orlando for example, you have the potential, especially if you have lots of reviews, to be “A” on the local listings.  But like all things online there is more than one thing that controls where and how you are listed so by doing everything you possibly can you increase your chances of being successful.
 
If you need help with claiming or setting up your local profiles and optimizing them to take as much advantage of these opportunities as possible please contact Sales & Marketing Technologies at 800.434.0339. Or click here and someone from our team will contact you.
 

 Spotlight Cient - Dave A. May, PA
 
 
Accidents happen, and sometimes they are not your fault. You may be left wondering what you are going to do with your medical bills as well as lost wages. 

Resident Winter Park Personal Injury Attorney David May strives to be the best at answering your questions. With his background as an Insurance Defense attorney, David understands the types of approaches insurance companies use to refute your claims, using his experience and knowlege to stay one step ahead.  He will work with you, one-on-one, to help you understand what benefits you are entitled to after an accident.

With attention to personal care, David May works with a variety of personal injury cases, including car accidents, slip and falls, wrongful death, dog bites, boating accidents, amusement park accidents, motorcycle accidents, product liability, and worker compensation. He can assist you in recovering benefits ranging from lost wages, payment of medical bills, pain and suffering, mental anguish, the loss of enjoyment of life. 
 
In 1985, David May received his undergraduate education in Criminal Justice from the University of Florida; receiving his law degree from Stetson College of Law in 1988. A member of the Florida Bar since 1988, as well as a member of the U.S. District Court Middle and Southern Districts of Florida since 1989, David also served as the Florida Bar Grievance Committee Chairperson from 2008 - 2009.  

With more than 20 years experience, David May has been evaluated by his peers as one of the top 20% of lawyers in the country, trying cases in both
the Federal and State level before Administrative Law Judges. 

To learn more about David May, go to www.davidmaypa.com.  To schedule a free consultation, call 407-647-0008 or click here to complete an online form.  

Google Makes Another Change
Julie Ruebush
It looks like Google is making changes again. A little more than eight months ago, it introduced its “Panda” update, which allows the search engine’s algorithms to put a higher priority on high-quality content, sending businesses scrambling to maintain their search engine rankings by engineering quality content for their websites. But this update only affected a mere 12 percent of searches, while the update they have just announced could have an effect on as many as 35 percent of all Google searches.
 
What will this update do? Simply put, it will implement algorithms that will provide users with the most “up-to-date” results. This is a great update for users, as with the fast pace information travels around the world, they want the most recent results – whether they are from a week, a day, or even a minute prior. But it will cause many businesses to have to reconsider their online content strategies, as they will need to figure out creative ways to update their content more consistently or more often, especially if they are a business that has, in the past, not frequently implemented updates.
One way that many businesses can keep up with new content is by adding blogs. By focusing on the most recent and fresh news in their industry, companies can keep their pages fresh and up to date. Topics can range from general informative posts about industry news or news on specific products or services you offer. Blogs have been a powerful tool for SEO in the past, and this update will only emphasize how valuable they can truly be to your business’ website. 
 
If you need help or have questions please contact Sales & Marketing Technologies at 800.434.0339. Or click here and someone from our team will contact you.

 Eating Out -
 


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