Social Commerce: Boosting Sales on Social Platforms
Customers have more ways to buy products than ever before, and one of the newest channels is social commerce. Before, social media’s role in the buying process was to direct users to websites to complete the purchase. Now, brands can leverage social commerce to capture sales seamlessly.
Learn more about social commerce and the benefits it offers so you can supercharge your online sales!
Social Commerce Definition
Social commerce is the process of selling products directly...
The Customer Value Journey Part 1
The Customer Value Journey is an eight-stage process, coined by DigitalMarketer, that every new prospect goes through in order to become a
customer, and eventually, a raving fan. This process is the foundation of successful marketing, creating a
roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the
Customer Value Journey:
Aware Stage
Engage Stage
Subscribe Stage
Convert Stage
1. Aware...
Digital Marketing Trends to Watch in 2022
Digital marketing is always evolving because of new technology, consumer changes, or even a global pandemic. A strategy that worked a year or just six months ago may not be serving your business anymore, which is why it’s imperative that marketers keep an eye on where the industry is moving in order to adapt and stay competitive. As we head into 2022, let’s take a look at some of the biggest digital marketing trends affecting brands so you can develop a winning strategy for the new...
4 Ways to Motivate Sales Reps to Use CRM
Customer relationship management CRM software is a popular type of automation that has many advantages for generating sales and retaining customers. When you’re focused on digital marketing and sales, you want to ensure that you’re using every possible tool at your disposal. For sales reps especially, CRM software is advantageous for various reasons. However, they may take a look at a new tool and either feel it’s too overwhelming to learn or not worth the trouble. Because of...
Repurposing Content Ideas to Boost ROI
Content marketing is essential for online success as it allows your business to rank higher in search results, generate audience engagement, and convert prospects into customers. Since creating and sharing content requires resources, the best approach to maximize your ROI is to repurpose content. Get more out of your investment by repurposing content in multiple ways so you work smarter, not harder! Ways to Repurpose Content A common misconception when it comes to repurposing content is that...
How to Build a Healthy Marketing System
A marketing system is essential for growth, but many businesses don’t take full advantage of its potential. That’s why having a healthy marketing system is one of the most effective things you can do to differentiate your brand, acquire and retain more customers, and increase customer lifetime value. See how to build a marketing system that will break through stagnation and propel your business to the next level! Marketing System Overview A marketing system is a repeatable process...
10 Facts You Need to Know About Online Reviews
Online reviews play a huge part in the perception of your business, as well as your organic search rankings. In order to make informed decisions about online reviews, don’t let your emotions get the best of you. It’s important to understand how consumers interact with reviews and the increasingly large role they play in the customer’s journey. Here's what you need to know about online reviews to better understand how they fit in a successful digital marketing strategy: 1...
Holiday Digital Marketing Tips to Generate Sales
Holiday digital marketing is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign. Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability. 8 Tactics to Boost...
Ways to Turn Prospects into Loyal Customers
Guiding prospects into becoming loyal customers is vital for sustainable growth, but you can’t rely on chance for this to happen — you need a strategy. While it’s unlikely that every prospect will become a customer, it’s crucial to find ways to increase your conversion and retention rates. Let’s take a look at steps you can take to turn prospects into customers, as well as build customer loyalty for more repeat business. Understand Your Prospects If you...
New TikTok Ad Features Encourage Interaction
TikTok advertising is a newcomer in social media marketing, but the video-based app is giving other networks a run for their money by launching several interactive ad formats to attract advertisers. Combined with relatively low competition and a young user demographic, TikTok’s new ad products are sure to bring in brands that are curious to test the interactive features. Learn more about the ad formats to see how your business can leverage TikTok advertising! New TikTok Products for...