How to Generate Content Ideas that Will Attract and Engage Visitors
As you probably know by now if you’ve been an SMT blog or podcast subscriber, content marketing is beneficial for a variety of reasons like improving search engine optimization SEO, building an audience, and converting website visitors, but generating content ideas that will help you achieve those goals is a little more tricky. Whether you’re putting together your first content strategy or you want to ramp up your current efforts, we’ll show you several ways to generate...
8 Tactics to Boost Your Mobile Marketing in 2020
With 40 percent of online transactions happening on mobile and the rise of voice search, your digital marketing strategy must include mobile marketing to be competitive in today’s marketplace. By targeting prospective customers through their mobile devices, like smartphones and tablets, you can connect with them at any stage in the buyer’s journey: awareness → consideration → decision. Check out these eight mobile marketing tactics to boost conversions and generate...
5 Tips to Optimize Content for Voice Search
Voice search, which allows users to use a voice command to search the internet, a website, or an app, is gaining in popularity and if you’re not optimizing your content for voice search, you could miss out on a lot of users. According to a report from Voicebot.ai and Voicify, 66.4 million people in the United States - 26.2% of the adult population - own a smart speaker e.g. Google Home, Alexa Echo, Apple Home Pod. Furthermore, Google has reported that 20% of searches are now by voice...
How to Increase Customer Loyalty Through Consistency
Although inbound digital marketing helps attract customers, what makes customers loyal to a business is exceptional customer service. Some businesses get so caught up in trying to acquire new customers that they lose focus on the customers they already have, which can end up costing them. According to Harvard Business Review, investing in new customers is between 5 and 25 times more expensive than retaining existing ones. So, what can a business do to make customers happy and stick around?...
3 Practices to Improve Google Ads Performance
Google Ads is a powerful platform for pay-per-click PPC advertising but its many capabilities can often be overlooked. After all, Google rolls out new targeting features on a regular basis which can be hard to keep track of. Whether you’re new to Google Ads or have been using it for years, here are three practices that can improve your campaigns’ performance and increase your return on investment ROI. 1. Combine Branded Keywords with Modified Broad Keywords Branded keywords are...
Pinterest Reveals Top Holiday Search Trends for 2019
As the leading social network for saving and discovery information through images, GIFs, and videos, Pinterest is a hot online destination for holiday inspiration. According to Pinterest’s 2019 holiday report, users started searching for holiday inspiration as early as June for things like decor, recipes, outfits, gift ideas, and more. Pinterest also reports that searches for "Christmas inspiration" are up 220% globally! See what’s trending on Pinterest this holiday season to see...
6 Tactics to Balance Data-Driven Marketing and User Privacy
The General Data Protection Regulation GDPR in Europe has raised concerns all over the globe about the changes happening in digital marketing and pay-per-click PPC advertising. While businesses understand the importance of obtaining consent before collecting and using people's data, they also worry about navigating new and evolving regulations since one misstep can hurt their business. All is not doom and gloom, however, there are ways businesses can balance data-driven marketing and user...
Is It Possible to Get LinkedIn Leads Without Advertising?
Paid advertising is an effective way to get LinkedIn leads but if you don’t have the budget or a boss who sees that value in it yet, you can still identify and nurture leads organically on LinkedIn by getting a little creative and making a plan. See how LinkedIn can act as a sales funnel and several steps you can take to develop and nurture leads through LinkedIn, all without paying for ads. How LinkedIn Can Fit Into Your Sales Funnel LinkedIn has the potential to be a lead generating...
7 Best Web Development Practices to Prevent Project Setbacks
In a perfect world, every new web development project would progress without a glitch but in real life, things happen and plans get derailed. Fortunately, there are steps that you can take from the start of your project and all through the development process to help avoid setbacks. By following these seven best web development practices, your project will move forward more smoothly. 1. Determine your objective. Eager developers can jump into writing code but without a plan and clear...
6 Content Marketing Mistakes To Avoid
Content marketing can help you reach new audiences, engage your current audience, and generate leads or conversions. However, breaking through the digital noise is getting increasingly harder as more and more content is being produced. By avoiding these six common mistakes, your content marketing strategy will perform better thereby increasing your return on investment ROI. 1. Too focused on quantity. Instead of churning out content non-stop, take the time to develop thoughtful, well-rounded...