6 Tactics to Balance Data-Driven Marketing and User Privacy
The General Data Protection Regulation GDPR in Europe has raised concerns all over the globe about the changes happening in digital marketing and pay-per-click PPC advertising. While businesses understand the importance of obtaining consent before collecting and using people's data, they also worry about navigating new and evolving regulations since one misstep can hurt their business. All is not doom and gloom, however, there are ways businesses can balance data-driven marketing and user...
Is It Possible to Get LinkedIn Leads Without Advertising?
Paid advertising is an effective way to get LinkedIn leads but if you don’t have the budget or a boss who sees that value in it yet, you can still identify and nurture leads organically on LinkedIn by getting a little creative and making a plan. See how LinkedIn can act as a sales funnel and several steps you can take to develop and nurture leads through LinkedIn, all without paying for ads. How LinkedIn Can Fit Into Your Sales Funnel LinkedIn has the potential to be a lead generating...
7 Best Web Development Practices to Prevent Project Setbacks
In a perfect world, every new web development project would progress without a glitch but in real life, things happen and plans get derailed. Fortunately, there are steps that you can take from the start of your project and all through the development process to help avoid setbacks. By following these seven best web development practices, your project will move forward more smoothly. 1. Determine your objective. Eager developers can jump into writing code but without a plan and clear...
6 Content Marketing Mistakes To Avoid
Content marketing can help you reach new audiences, engage your current audience, and generate leads or conversions. However, breaking through the digital noise is getting increasingly harder as more and more content is being produced. By avoiding these six common mistakes, your content marketing strategy will perform better thereby increasing your return on investment ROI. 1. Too focused on quantity. Instead of churning out content non-stop, take the time to develop thoughtful, well-rounded...
5 Tips to Improve Your PPC Campaign’s Performance
It’s not enough to set up your pay-per-click PPC advertising campaign, you’ll need to monitor and optimize it on an ongoing basis if you want to improve its performance. Fortunately, there are steps you can take with your PPC campaign to achieve a higher return on investment ROI. Check out our five tips to see how you can enhance your PPC campaign’s performance. 1. Use negative keywords. Negative keywords are words or phrases that you DO NOT want your ads to show up for. By...
When Does Google Update Its Algorithm?
An important activity of search engine optimization SEO is keeping track of Google’s algorithm updates because minor changes today can become major changes tomorrow. That’s not to say that you must change and optimize your website every time Google updates its algorithm but it’s helpful to be aware of what’s going on to ensure your website doesn’t disappear from search engine result pages SERPs. Not every algorithm update will affect your website but a big part...
Top 5 Ways to Share Links on Instagram
Sharing links on Instagram can be a little tricky since it doesn’t allow clickable links in post captions or comments, however, there are other ways you can drive followers to your content. Check out our top five ways to share links on Instagram so you can increase traffic to your website and promote offers more effectively.
1. Add a Link to Your Bio
The simplest way to share a clickable link on Instagram is in your profile’s bio. You can use the profile bio link for your...
4 Social Media Stats You Shouldn’t Ignore
When you create and share content on social media, it should align and support your marketing goals, however, misinformation and unrealistic expectations often undermine efforts to achieve those goals. The good news is that like other types of internet marketing, businesses have access to a wealth of social media data that they can use to reassess their strategy and make necessary changes. Check out these four social media stats from a recent study by The Sprout Social you shouldn’t...
How to Collect More Reviews for Search Engine Optimization
Reviews play an important role in search engine optimization SEO and attracting more customers. Not all reviews, however, are given equal weight by Google because depending on how the review was collected, where it came from, and who wrote it, your business can suffer negative consequences. There are good and bad practices for collecting more reviews. In this article, we’ll show you which practices you should avoid and the steps you can take to get more reviews for your business.
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How to Maintain a Quality and Trusted Google Business Listing
It’s not enough to simply set up a Google My Business listing; you also need to maintain your profile’s quality to build trust with customers. Problems often arise when businesses set it and forget it. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to issues like incorrect information, hacking, false reviews, and more. Not only can your Google business listing build or break trust with customers, but it’s...