New LinkedIn Features Promote Community Support
With networking moving more online than ever before, LinkedIn is an effective social media platform for providing and finding professional support. On June 30, 2020, LinkedIn Official Blog announced new features to make it easier to give and get help.
Wherever you’re at in your career or business, the new LinkedIn features have something for everyone. Let’s take a closer look!
Finding New Opportunities
If you’re searching for a new opportunity, LinkedIn allows...
How to Create a Great Company Culture
Regardless of your industry or business size, having a great company culture is crucial for attracting and retaining talent as well as making your brand more attractive to customers, clients, investors, etc. Company culture is an intangible asset that many of the biggest brands accredit to their success. Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust...
Why Your Business Website Needs Video Content
We all know that having a great web design is crucial for keeping visitors from bouncing and attracting customers, but it’s not as obvious how video can be used to create a better website experience, enhance branding, and increase conversions. In a 2019 Google report, watch time for shopping-related YouTube videos grew in the United States by more than 5x over the past 2 years. Although video content has become increasingly popular, many businesses don’t incorporate this engaging...
5 Local SEO Tips to Increase Customer Traffic
Local search marketing is a subset of search engine optimization SEO that’s ideal for businesses that need to attract more customers in their city, state, or region. This is done by optimizing the business’s online presence to push their website to the top positions in Google search results for relevant geo-targeted keywords. When local customers see your business on the first page of Google search results, especially in the ‘local pack’ section, you’re much more...
Cybersecurity: Protecting Your Website from Hacks
Websites have become essential for business but being online-based places them at a higher risk of a cyber attack. A hacked website can lead to financial fraud, data breaches, or downtime which is why taking cybersecurity measures is crucial for website protection. Check out Sales & Marketing Technologies’ cybersecurity tips for websites so you can better protect your customers, employees, and business operations from hackers. Hacking Statistics Having an unprotected website is one...
Google May 2020 Core Update: Key Takeaways to Know
Google is constantly refining its search algorithm, culminating into larger core updates - the most recent one happening in May 2020. According to Google’s official blog : Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as core updates. They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers. Google's May 2020 core update started rolling...
The Biggest Advantages of Marketing Automation
While there are certain marketing tasks that require a human touch, many processes can benefit from marketing automation which can lift sales and lower customer acquisition costs. By using marketing automation software, your business can streamline, automate, and measure your marketing tasks and workflows to increase their effectiveness and grow revenue faster. See the advantages of marketing automation below to get an idea of how your business can communicate more effectively with leads and...
How to Improve Website Usability
Website usability is key to keeping visitors on the page so they’re more likely to take further action, but there are many different factors that can increase bounce rates like a busy design and slow loading speeds. Here are six considerations that can improve your website usability to make it easier to achieve your digital marketing goals.
1. Navigation
Multi-level dropdown menus and sidebars can make it difficult for visitors to navigate the website, especially on mobile since...
Google Launches Free Tool to Create Short Promo Videos
On April 14, 2020, the Google Ads Blog announced the launch of a free beta tool for businesses to create short promo videos for YouTube. According to the announcement, Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.
Learn more about the ‘Video Builder’ tool and how it’s helping businesses create short videos to effectively promote...
Online Shopping Trends of U.S. Consumers
A recent Google study on global shoppers found that 81% shopped in the past week in an average of seven categories. The study focused on four international markets - the United States, Great Britain, Brazil, and India. In this article, we’ll examine the study’s insights on U.S. online shopping trends to see what motivates shoppers in our home country and what e-commerce sites can do to attract them.
Mature E-Commerce Model
Google states, American consumers represent one of...