Put Your Offer Directly in Your Competitors’ Customers' and Prospects' Inbox
Imagine one of your competitors’ hot prospects opening their Gmail to check their inbox. Right there amongst their emails is an email from your company. It has a subject line with a compelling offer. They can’t resist - they click on it. Instead of a regular email opening, a beautiful ad from your company is displayed. You don’t have to imagine any more. You can do it with Gmail Ads. With more than one billion active Gmail users worldwide, it’s no surprise that Google...
3 Proven List Building Strategies to Start in 2017
No matter what types of marketing you’re looking to explore
in 2017 - from direct marketing to email marketing to Facebook ads - building a
strong list of potential customers is a great way to get a customized message
out that motivates people to buy.
But where do you begin if you don’t have a list or if your list is too small?
Here are three proven list building strategies that you can
start in 2017 to build your list so you can start using it to get more sales.
Offer...
5 Fast Small Business Marketing Tips for 2017
The end of 2016 is within sight, which means you’re probably starting to plan out your digital marketing strategy for 2017. We’ve learned plenty of lessons this year and as we know, the digital landscape is always evolving. So here are some quick marketing tips that can jumpstart your success in 2017. #1 Using Texts to Follow Up An Unlikely Experiment That’s Working Really Well! – Frank Kern In this awesome, informative video by Frank Kern, he shows you how you can use...
How To Pick A Winning Web Design Template
When it comes to picking a winning web design, there’s no one perfect template that will work for every business. But there are certain aspects of a web design that are essential in order for your business to succeed where it matters the most – conversions. Design features will change depending on whether you are working on a website or a landing page. Today, we are discussing websites. So, for a winning website design, consider the following: 1. Choose a Design that Speaks to Your...
Top 5 Digital Marketing Trends for 2017 to Get Ready For Now
We’ve seen a lot of advances in the digital marketing
industry in 2016, and though the year is not quite over, it’s time to start
thinking about how your business will need to shift in 2017 to stay ahead of
your competition online.
Online marketing requires the foresight to plan ahead,
anticipate changes, and jump on trends before your competitors do, so while you
don’t need to use all of these trends it’s always good to be aware of their
existence...
5 Ways to Optimize Your Site Navigation for Better Conversions
You may not realize it, but your website navigation plays a huge role in the success of your website in converting visitors. And this doesn’t just apply to the navigation on your homepage. Nearly 50% of visitors who arrive at an internal page of your site use the navigation menu to adjust themselves. Your website navigation should give your visitors enough options to find what they’re looking for, but not too many that they get lost or overwhelmed. In this article, we will look at...
How to Create a Killer Sales Dashboard
Business owners know it is critically important to keep up with what is going on in the sales department of your company. Unfortunately, that is easier said than done. Some companies do their best to keep up using reports, spreadsheets and emails. Tracking sales like this can be a time consuming mess. What is worse, you could wind up looking at outdated information that could be weeks old. Now there is a better way. Live Data Sales Dashboards Live Data Sales Dashboards are so useful because...
How Anyone Can Use Live Video Broadcasting for Their Business
It’s true that a picture is worth a thousand words, so how many words is a video worth? Answer: Nearly two million per one minute of video. While creating videos for your business is still a huge part of marketing your business, there is a newer, even more engaging type of video content that is taking over – live video broadcasting. Using Live Video for Webinars While not all webinars are filmed in front of a live audience, many webinars create better traction and better engagement...
Cleaning up at Trade Shows
With the display, booth costs, travel, hotel, etc., trade shows can be a relatively expensive way to meet prospects. With this in mind, leads can be like gold. It is critical to capture every lead you can in order to make your trade show worth the investment. Before you go to the show you want to decide: A. Are you going for volume? The most leads. A great way to build up your mailing list. Or... B. Are you going to focus on capturing just the right prospects? Spending quality time. This is a...
Tools of the Trade – What the Top Sales Professionals Use
Whether you’re a business owner looking to get more sales for your business, or a sales professional searching for a way to boost productivity and your numbers, making sure you are using the right tools can have a major impact. And while there are plenty different tools that fall under each of the categories we’ll discuss in this article, this will give you a good place to start in order to find what works for you. 1. CRM Systems CRM systems, such as Infusionsoft make it so you...