How Video Testimonials Can Establish Authority
Video marketing has become one of the biggest digital marketing opportunities – and for good reason. Almost 50% of Internet users look for videos related to a product or service before visiting a store - ThinkWithGoogle People spend, on average, 2.6x more time on pages with videos than without - Wistia Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers - DMB Adobe With video marketing becoming such a valuable tool for businesses and consumers, it...
How to Get A Featured Snippet in Google's Answer Box
Google has long been a place people turn to find a solution to their problem or an answer to their question. So it makes sense that the search engine giant took another step out of the equation and created a feature that helps users get their answer even faster. Back in 2015, Google started testing what we now know as the Google Answer Box, which is a featured snippet embedded into the search results. However, it wasn’t until recently that brands have started to utilizing this feature to...
What Are Google Verified Customer Reviews and How Do You Get Them?
The new Google Verified Customer Reviews not only boost your
business’ reputation, but can also boost your visibility and authority online.
But what is a Google Verified Customer
Review? And how do you get them?
What is a Google
Verified Customer Review?
A verified customer review is a review a customer
can leave after making a purchase from a company’s website. Seller ratings
appear on Search Ads, in Google Shopping, and on an optional badge that can be
displayed...
Voice Search - What It Means for Local Businesses
The rise of virtual assistants such as Siri, Cortana and Alexa is changing the game when it comes to local search engine optimization with one little thing… your voice. If your business relies on local search traffic, this will definitely impact your strategy. What is Voice Search? Voice search is a growing trend that has really started to take off with widespread adoption of virtual assistants like Siri, Cortana, Google Assistant – all of whom perform web searches automatically if...
Top 10 Recent Social Media Updates You Need to Know (Especially #3 and #8)
If you’re operating or marketing a business, whether it’s B2C or B2B, in 2017, you probably utilize at least one social media platform for your business. Facebook, Twitter, Instagram, LinkedIn are just a few of the social platforms you could be utilizing – and honestly, it is difficult to stay ahead of the changes that occur within these platforms as they update and add new features. That’s why we’ve rounded up 10 of the most important updates you should know...
One Simple Way to Grow Your Email List and Drive Traffic to Your Website
Using a marketing tactic called a dedicated email drop, has the potential to send a huge amount of traffic to your website or lead magnet offer using someone else’s email list. But how do you get access to someone else’s list? Keep reading to find out… Dedicated Email Drops: What Are They and How Do They Work? The key to understanding a dedicated email drop is to understand that you’re not being sold someone’s list, you’re being sold access to...
5 Ways to Grow Your Business Past the $1 Million Mark
It is a happy day when you cross over the $1,000,000 mark. If you haven’t yet reached that milestone in your business you might be wondering what it will take to hit the mark. The reality is at each stage of business growth you need to prepare for the next stage. Here are 5 things you would be wise to do today to get past the $1,000,000 mark... 1. Set aside a consistent marketing budget We’ve all heard the expression – It takes money to make money. While marketing may seem...
3 Top Factors That Affect Bounce Rate on Your Website
Most business owners or marketers that track their website’s success have probably heard of a term called ‘bounce rate’. Bounce rate measures the percentage of visitors who clicked away from your website back to search or to another website right after they first landed on your website. When you have a high bounce rate and customers ‘click and go’, search engines begin to look at your content’s quality as questionable and your rankings can suffer. With this...
3 Ways to Tell If Your CRM Is Working Optimally
Whether you are a Customer Relationship Management CRM newbie or veteran, a CRM is one tool that can really change the way you do business. What is a CRM? According to TechTarget, a CRM tool is technology that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in retention, and driving sales growth. The benefits of a CRM include: Organization - Consolidating customer and prospect...
3 Hidden Factors That Might Be Affecting Your SEO
If you’ve decided to read this article, you probably already have some idea of how important search engine optimization SEO is for your website and your business. Despite a huge growth in social media, a ton of people still use search to find solutions to their problems. In fact, the powerhouse that is Google continues to get over 100 billion searches every month. That’s a lot of searching. This drives home the point that although other avenues of driving traffic are becoming...