What Are Dark Facebook Posts and How Can You Use Them?
Do you have several different audience segments that you’d
like to target on Facebook? Then dark Facebook posts might be your solution.
Dark posts, also known as unpublished posts, are a great
way to tailor different messages to various audiences that don’t have much in
common without posting multiple messages to your page timeline. Dark Posts vs.
Targeted Posts
Dark posts are not the same as targeted posts, though they
have a lot in common. They both allow you to...
A Brief Look Into Local Search
While the algorithms and strategies behind local search can easily get complicated and messy, today will only be a brief look at local search and ways that we can use simple tactics to better our placement in Google’s Local Pack. As you may have recently seen, Google changed their Local Pack feature to now only include three instead of seven local results on a search page. For this reason, it is even more important to take a look at what you can do to improve your local search rankings...
How Email Can Drive SEO Results for Your Business
While the connection between email and SEO isn’t as cut and dry as some of the other methods of search engine optimization, it can be a very useful tool to keep your audience engaged and directing traffic in a way with which other marketing channels just can’t compete. Google doesn’t crawl your individual emails, nor does the amount of subscribers equate to higher rankings, but here are some ways that email can impact your SEO efforts. 1. Audience Engagement Through Email...
Should I Rebrand My Website?
There is a lot to consider when deciding if rebranding your website is the right move. Some businesses bought exact match or partial match domains in the past, such as FlowersAndVases.com, and they are starting to rethink those choices in favor for more brandable website URLs to better match their social media and content marketing efforts. The website FlowersAndVases.com doesn’t stand out at all; it could be any flower shop. Whereas a URL that corresponds with a more definitive business...
Historical Blog Optimization: Reviving Your Blog
Blogging has been an integral part of some businesses like ours for many years now. But with the purpose of blogging and Google algorithms changing over that time, it leaves your blog looking very bleak and not bringing you much new traffic or leads. That’s why at Sales & Marketing Technologies, we have started implementing historical optimization by updating old blog content to meet the current standards. What is Historical Blog Optimization? In its simplest form, historical blog...
4 Easy Steps for Local Search Optimization
According to Google, an estimated 73 percent of all online activity is related to local searches. Very often, customers turn to the Internet to learn more about local businesses and evaluate what companies they’d like to patronize. For local businesses, this information is key when they are thinking about their overall marketing plan. One way to begin to take advantage of these opportunities is by optimizing your Google local listing. These listings are featured prominently in local...
What’s Trending in SEO: Long-tail Keyword Optimization
In the early days of search engine optimization SEO people relied on using short phrases or words to find what they were looking for. As the Internet has evolved and websites offer more and more, people and search engines have changed and are relying on longer search queries to find what they’re looking for. For instance, ‘red dress’ might become ‘red strapless cocktail dress’. This change in search habits changes the way that Internet marketers implement SEO on a...
How Content Marketing Helps Local Businesses
In the competitive landscape of online marketing, your local business can still stand out and attract new customers with the use of creative, high-quality content. Having quality content has always been important for converting sales, but Google has become even more sophisticated over the years and now rewards content that is of real interest and value to customers. Creating good content, and sometimes forking out the cash to get it in front of your audience, can be extremely helpful for...
How NOT to Use Videos on Your Website
Using videos in your content marketing strategy is becoming even more important in 2015. With social media sites, such as Facebook, pushing video content to the forefront, it is a great way to gather customer attention and provide additional information. The same is true for your website. Video content can help reduce your bounce rate while increasing time spent on your website, which in turn helps your search engine rankings. However, if this is not implemented properly, it can have negative...
Is Your PPC Campaign Ready for Mobile?
According to a report from eMarketer, U.S. mobile search ad spending was projected to have grown by 83 percent in 2014. We’ve talked before about how Google’s algorithm is soon to be taking a switch to rewarding mobile-friendly websites in their search rankings, but is your Pay Per Click PPC campaign ready for the mobile shift as well? With more and more competition getting into the mobile advertising game and cost-per-acquisition continuing to rise, the best way to combat this...