How to Build a Community Around Your Business
Building a community around your business can be challenging, but the payoffs can be astounding. Research has shown that customers in communities spend 19% more than customers who aren’t in communities. That’s a big jump. One of the most challenging parts of building a community is getting people to notice, and then actually participate in what you do there. There is a lot of effort that goes into building a community around your brand. It’s creating content, being...
Is Email Marketing Dead?
Far from it! Email marketing is alive and well. Here are some stats from MailChimp just one email service provider for 2015. In 2015, MailChimp handled 62,310,854 email campaigns. They sent 204,383,657,109 emails. Of those, 42,164,247,301 were opened and 3,527,638,012 resulted in clicks. 3.5 billion clicks doesn’t sound dead to me. Here are a couple tips to make sure that you are doing your emails correctly: Be Mobile-Friendly More and more, email is being read on mobile devices. You...
Don't Leave Money on the Table – Website Conversion Tactics Post-Sale
Many businesses spend a lot of time, hard work and money in order to attract new visitors to their websites. Of those new visitors, some decide to leave the website while others take an action or "convert" into a lead by filling out the contact form, making a purchase or placing a phone call to inquire about more information or to engage your services. In a typical sales scenario, you answer your prospect’s questions, make the sale and that would be the end of the customer purchase...
How Ultra-Targeted Facebook Ads Bring You New Leads
With the expansive targeting options now offered by Facebook,
it is nearly impossible not to find your perfect target market using Facebook
advertising.
Are you a dentist? Wedding planner? Auto dealer? Fitness
guru? Florist?
Your ideal audience is waiting on Facebook. Need more
convincing? Check out these targeting examples.
Want to attract people who are looking to plan a wedding?
Show your wedding planning services to the people most likely searching for
your business, newly engaged...
The Biggest Difference Between Email Marketing and Marketing Automation
MailChimp takes on Infusionsoft It is the difference between a bicycle and a Ferrari… it is the difference between communication and money… it is the difference between a shore wave and a swell… but enough of the analogies... Yes, both Infusionsoft and MailChimp and similar systems like Constant Contact, have some basic similar features when it comes to email marketing, and that’s about where it stops. Even most smart marketers don’t yet realize there are major...
What Is Marketing Automation? Is It for You and Your Business?
Marketing Automation
Sure, you’ve heard the term, but it’s likely you don’t
exactly know what this trend is and what it means for you and your
business. In this article, we will educate
you on what exactly marketing automation is and how it will affect your
business. If you want to skip to the
end, here’s what you’ll learn… marketing automation saves you time and makes
you money. Keep reading if you want to
know how.
Marketing Automation
Defined
...
Keeping the Peace: Integrating Sales and Marketing Systems
For many years, businesses have been trying to get marketing and sales to work together. Like oil and water they didn’t mix. It was marketing’s job to bring in the prospects and sales' job to close them. Unfortunately, sales complained about the "low quality" leads marketing was delivering and marketing complained about the sales team’s inability to close business. Good news! Thanks to things like social media marketing and the latest advances in marketing and sales...
Learning to Use CSS Attribute Selectors
CSS Attribute Selectors have been around since CSS2 and expanded as part of CSS3, compatible in all browsers excluding IE6. Even though they are not new, they continue to be overlooked and under used. Using CSS Attribute Selectors is good practice because you can: Target and style specific attributes / values without adding additional code to markup Maintain more semantic code Update style without needing to access markup With CSS Attribute Selectors it is possible to style specific...
Does Your Website Have a Responsive Web Design?
Have you ever visited a website and noticed that the site content was poorly formatted or off the page? You tried to make the best of it… by scrolling left to right, top to bottom – but the site is just aggravating. Even worse, on mobile devices or a tablet, such as a smartphone or iPad, the site doesn’t show at all. This is very bad for your customers, as they are most likely going to find another business to service them. But how can we guarantee an exceptional web...
Implementing the Security Best Practices of 2015 on Your Website
Website security is an ongoing concern for businesses. Compromised security communications have resulted in large amounts of revenue loss and damaged reputations of small and large companies. While extremely important, because of its technical complexities, many companies running websites ignore or fail to keep themselves informed about the latest developments and the practical ways to protect their websites and their customers’ information. In this article we will provide you with some...