3 Tips for Getting More Online Reviews
Whether it is a physical product, digital product or service, there are places on the Internet to review it. Those reviews can mean a lot for the companies selling those products and services. - 92% of consumers now read online reviews vs. 88% in 2014. That means that what people say about your product or service is having a bigger impact than ever before, and if you have little to no reviews, it’s very likely that you’re losing customers. - 44% of consumers say a review must be...
How to Respond to a Bad Online Review
Haters gunna hate… or at least that’s what they say. But when they start leaving negative reviews or comments on sites such as Facebook, Google, Twitter or Yelp, how do you respond? Stay Positive Even if you feel that the negative feedback is unwarranted, replying in a caring, thoughtful and constructive way can turn that negative into a positive experience and show that you’re a genuine business. People look for humanity in businesses, and responding to a negative review can...
Facebook’s Big Algorithm Update and How It Affects Your Company
We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral...
How Offline Marketing Strategy Can Influence Your Social Media
Did you know that having employees volunteer hours at a local fundraiser could elevate your search rankings and generate 5-star reviews of your business? Did you know that attending trade shows and conferences could create brand authority online? If you ask any savvy marketer, they'll tell you that your company’s offline activities can have a positive effect on your social media and web presence in general. Community Involvement and Social Media Doing good in your community or outside of...
Make the Most of Trade Shows with Sales Automation
There are many benefits to exhibiting at trade shows,
including getting quality face-to-face time with your potential customers, a
desirable advantage in today’s market. Being physically present gives B2B
companies an opportunity to build relationships with clients and prospects. It
also offers the chance to compare how well your business stacks up against
other players on the showroom floor.
Trade shows and events can get expensive though, with booth
and travel costs, per diems...
How to Use Postcards to Market Your Business
We talk a lot about digital marketing trends and tips in this blog, but some offline methods of marketing are still effective, even if they don’t get the lion's share of media attention these days. One of these methods is utilizing postcards. Postcards are a simple and effective direct marketing tool that can be a charming and inventive way to market your business. Here are a few ways how to and why you could use postcards in your next direct marketing campaign. Why Use Postcards to...
Looking Back at 25 Years of Digital Change
Sales & Marketing Technologies SMT is proud to be celebrating our 25 th anniversary this year and in celebration, wanted to look back at all that has changed in the digital world since we started SMT in 1991. The Beginnings December 20, 1990, Tim Berners-Lee launched the world’s first website, which is still live today. In the following years, many more websites emerged offering users information with bare-bones usability and optimization. As the Internet began to grow with more and...
5 Tips for Growing Your Retargeting List with PPC
Whether you are looking to expand your list for email marketing, Facebook retargeting, or even for pay-per-click PPC remarketing, growing your list via paid channels gives you the opportunity to quickly and effectively add more leads into your funnel. In order to get these leads, your PPC campaigns will need to be on point. Keywords will need to be meticulously chosen, ad copy will need to be cleverly written, and budgets and other settings will need to be carefully adjusted. And even when...
5 Ways to Boost Facebook Engagement
For a long time, brands and businesses were able to post to Facebook and easily reach their target audience and fans organically without using paid ads. That all changed in 2013 when Facebook’s algorithm changed to feature business pages’ posts significantly less organically. With this shift, Facebook went from a huge traffic generator and branding tool, to a pay-to-play model platform. Battling Against Lower Organic Reach Despite the algorithm change that dictated what is shown...
Google Set to Increase Mobile-Friendly Ranking Signals Again
For those of you who heeded our warning about getting a responsive website back in April 2015, you don’t need to fear. However, if you are still operating with a website that is not mobile-friendly, Google has announced it will be making another shift to strengthen their mobile-friendly ranking signals again; which means your website could drop farther down the mobile search results than ever before solely based on this ranking factor. While the initial data after what most marketers...