Tips & Trends

3 Practices to Improve Google Ads Performance

Google Ads is a powerful platform for pay-per-click PPC advertising but its many capabilities can often be overlooked. After all, Google rolls out new targeting features on a regular basis which can be hard to keep track of. Whether you’re new to Google Ads or have been using it for years, here are three practices that can improve your campaigns’ performance and increase your return on investment ROI . 1. Combine Branded Keywords with Modified Broad Keywords Branded keywords are exac...




Pinterest Reveals Top Holiday Search Trends for 2019

As the leading social network for saving and discovery information through images, GIFs, and videos, Pinterest is a hot online destination for holiday inspiration. According to Pinterest’s 2019 holiday report , users started searching for holiday inspiration as early as June for things like decor, recipes, outfits, gift ideas, and more. Pinterest also reports that searches for "Christmas inspiration" are up 220% globally! See what’s trending on Pinterest this holiday season to see ho...




6 Tactics to Balance Data-Driven Marketing and User Privacy

The General Data Protection Regulation GDPR in Europe has raised concerns all over the globe about the changes happening in digital marketing and pay-per-click PPC advertising . While businesses understand the importance of obtaining consent before collecting and using people's data, they also worry about navigating new and evolving regulations since one misstep can hurt their business. All is not doom and gloom, however, there are ways businesses can balance data-driven marketing and user priva...




7 Essential Elements of a 'Start Here' Page

Not every visitor that comes to your website will enter through the home page - they may first land on a product subpage, blog post , case study , etc. That’s why having a ‘Start Here’ page provides immense value because it gives a clear, central location that directs visitors to where they want to go instead of them bouncing from your site. See how a ‘Start Here’ page can benefit your site and the seven essential elements to make it a high-converting page. The Diff...




Using Psychology to Make Content Marketing More Effective

For content marketing to achieve your goals, whether it’s increasing conversions or raising brand awareness, it should speak to your target audience on a deeper level than simply writing engaging copy or creating eye-catching graphics. That’s where using psychology can help. In this article, we’ll explain four psychology theories you can use to enhance your content marketing’s effectiveness. Fear of Missing Out The ‘fear of missing out’ aka ‘FOMO’ ...




How to Leverage “Near Me” Searches for Your Business

You’ve probably used the search phrase near me when looking for restaurants, gas stations, apparel, and more without even realizing that you’re part of one of the fastest growing local search trends . Smartphone users are dropping location qualifiers e.g. ZIP codes and neighborhoods from local searches because they expect the results will be automatically relevant to their location due to their GPS-enabled devices. According to a Google Data study from 2015 to 2017, there was a 500% ...




Is It Possible to Get LinkedIn Leads Without Advertising?

Paid advertising is an effective way to get LinkedIn leads but if you don’t have the budget or a boss who sees that value in it yet, you can still identify and nurture leads organically on LinkedIn by getting a little creative and making a plan. See how LinkedIn can act as a sales funnel and several steps you can take to develop and nurture leads through LinkedIn, all without paying for ads. How LinkedIn Can Fit Into Your Sales Funnel LinkedIn has the potential to be a lead generating mach...




7 Best Web Development Practices to Prevent Project Setbacks

In a perfect world, every new web development project would progress without a glitch but in real life, things happen and plans get derailed. Fortunately, there are steps that you can take from the start of your project and all through the development process to help avoid setbacks. By following these seven best web development practices, your project will move forward more smoothly. 1. Determine your objective. Eager developers can jump into writing code but without a plan and clear objective, ...




Everything You Need to Know About Keywords

Keywords may not be the cornerstone of search engine optimization SEO they once were, but they’re still an important factor of growing traffic. In earlier days, some digital marketers would overuse keywords on their website, known as keyword stuffing, to push their rankings higher on search engine results pages SERPs . Search engines have evolved, becoming much smarter and more efficient. Whether you’re new to digital marketing or a savvy professional, we’ll break down everythi...




6 Content Marketing Mistakes To Avoid

Content marketing can help you reach new audiences, engage your current audience, and generate leads or conversions. However, breaking through the digital noise is getting increasingly harder as more and more content is being produced. By avoiding these six common mistakes, your content marketing strategy will perform better thereby increasing your return on investment ROI . 1. Too focused on quantity. Instead of churning out content non-stop, take the time to develop thoughtful, well-rounded co...




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