Top Branding Essentials for Marketing Success
In order to build a marketing system that attracts and retains customers, you have to start with a strong brand foundation. After all, branding can be the deciding factor in whether customers choose to do business with you. So how can you use branding to your advantage? We’ll discuss how a clear brand identity can benefit your business and what to do to implement it in your marketing. Why Consistent Branding is Key When you think of popular brands like McDonald’s, Apple, or Nike...
Using Content Marketing to Grow Your Email List
According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating
and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action.
So, how do you take someone from reading content to making
the leap to give you their email address? Here are some tips for growing your
email list using content marketing…
Create Great...
7 Fall Social Media Marketing Tactics
The days will soon be getting shorter and cooler, meaning autumn will be in full swing. Planning for this new season is important since there are many marketing opportunities at your fingertips. How can you speak to your audience during this time of year and build your brand? Let’s look at these seven social media marketing tactics for fall, and what you can do with them. 1. Start of a New School Year With school starting for children and adults alike, incorporating back-to-school...
How to Leverage “Near Me” Searches for Your Business
Many people use the search phrase near me when looking for restaurants, gas stations, apparel, and more in their area. This is because smartphone users are dropping location qualifiers e.g. ZIP codes and neighborhoods since they expect the results will be automatically relevant to their location due to GPS.
See how to optimize for near me searches to increase your presence in local search results!
1. Optimize Google Business Profile
For your business to appear properly in the local...
About Page Writing Guidelines to Engage Readers
Your About page is usually where people go to learn more. It’s essential that this page explains who you are, what your business is about, and everything else customers may need to know. Some companies even take this opportunity to inject some personality into their website to capture their brand. Here are some guidelines for writing your About Us page, and how it can engage your readers. How to Craft an Engaging About Page Having a strong About Us page is important for quite a few...
Signs Your Business Needs Marketing Automation
Marketing automation software allows companies to simplify their workflows and make data accessible anywhere, making it easier to track customer interactions, automate repetitive tasks, and send personalized messages across channels. In addition to helping businesses streamline their workflow, marketing automation software enables companies to gain insights into consumer behavior. With this information, businesses can better understand how to market products and services to consumers. Here are...
Fine-Tune Your Google Ads Campaign for Better Results
Pay-per-click PPC advertising isn’t something you set and forget — it requires monitoring, testing, and optimizing to improve your ROI. By following these settings and PPC strategy tips, you'll be able to fine-tune your Google Ads to generate better results and help grow your business. 1. Verify Proper Conversion Tracking When conversions aren’t being tracked properly, you’ll be left in the dark on the true effectiveness of your Google Ads campaign. Verify that the...
Back-to-School Digital Marketing Ideas
Summer’s drawing to a close, which means back-to-school season is nearby. For many businesses, this is a prime time to market their products or services, especially with deals for parents and students. No matter your brand, you can use this retail holiday to draw in customers. Here are some back-to-school digital marketing ideas for your business.
Market the Right Merchandise
Before getting started on your back-to-school campaign, decide which of your products or even services will...
How to Craft the Perfect Voicemail Script to Get More Callbacks
According to RingLead, 80% of sales calls go to voicemail, and 90% of first-time voicemails are never returned. Furthermore, an Invesp infographic noted that 80% of sales require five follow-up calls. Although voicemail has a lower response rate than other types of communication, such as email, what you lose in quantity, you gain in quality. That’s because voicemails are generally more personable and demonstrate a greater level of interest. Without a carefully planned, thoughtful, and...
3 Offline Strategies That Drive Online Success
Digital marketing is essential to making your business successful in this digital age, but that doesn’t mean that offline marketing can’t still have an impact. Whether you consider yourself more of a "people person" or simply want to expand your marketing, here are some of the offline marketing strategies you can leverage to boost your offline and online success. 1. Speak at Events Don't underestimate the power of public speaking. Sharing your expertise with your target audience is...