Tools of the Trade — What the Top Sales Professionals Use
Whether you’re a business owner aiming to increase sales or a sales professional seeking ways to boost productivity and improve your numbers, using the right tools can have a major impact on your success. While there are numerous tools that fall under each of the categories we'll discuss in this article, this will give you a solid starting point to find what works best for you. 1. CRM Software Customer relationship management CRM software remains essential for sales reps. Platforms like...
Google Drops Third-Party Cookies Phaseout: Emphasizes User Control
In a major policy shift, Google has announced it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is focusing on enhancing user choice and control over web browsing privacy. Here's an overview of this recent development and how it may affect users and advertisers so your business can better prepare its digital marketing for the changes. A Change in Strategy Google has been working towards eliminating third-party cookies for years, but various challenges...
Proven Tactics to Generate More Local Leads
As our world becomes increasingly digital, local businesses must adapt to new strategies to attract high-quality leads. Real estate agents, law offices, home services, and other businesses that rely on local customers often find lead generation challenging. However, with evolving digital tools and marketing techniques, there are now more effective ways than ever to connect with potential customers right in your community. Let's review proven tactics and strategies to help your business...
Turning Your Book Into Clients with a Book Funnel
You don't have to be a New York Times bestseller to benefit from publishing a book. For business owners and thought leaders, a book can help them establish authority, share valuable insights, and ultimately attract new clients. However, you need a strategic approach to turn readers into clients. Enter the book funnel. Discover what a book funnel is, how it can attract leads and clients, and the essential components you need to create an effective one. Book Funnel Overview A book funnel is a...
The Ultimate Guide for Enhancing Your Local SEO
Local SEO is a mighty tool for smaller-sized businesses that want to attract high-intent qualified leads, especially if they need to target people in their city, state, or region. The goal of local SEO is to increase a local business’s ranking positions in search results for a particular location. To simplify it, think of it like a laser beam focusing on a specific area rather than a flashlight spreading over a wide area. Like anything else related to SEO, it’s not an exact science...
Unique Tactics to Optimize Your PPC Campaigns
Like other facets of digital marketing, pay-per-click PPC advertising has grown increasingly competitive as consumer attention becomes more scarce. Creative thinking and innovative strategies are crucial to ensuring your campaigns drive traffic, generate leads, and increase sales. Shake up your PPC campaigns with these unique tactics to improve performance and maximize your return on investment ROI. 1. Leverage Audience Exclusions While targeting the right audience is essential, excluding...
6 Metrics to Improve to Increase Visitor Time on Your Website
The goal of most websites is to capture and retain a visitor's attention. The longer a visitor stays, the higher the likelihood of conversion, whether that means making a purchase, signing up for a newsletter, or downloading a resource. To optimize the time visitors spend on your site, it's crucial to monitor and understand specific metrics. Here are the key metrics you should focus on and tips to improve them: 1. Bounce Rate Bounce rate is a vital metric that measures the percentage of...
Leveraging Webinar Funnels for Lead Generation and Sales
Webinar funnels are a highly engaging marketing strategy that can generate leads, drive sales, and build brand authority. Central to their success is the registration page. In this post, we'll discuss the benefits of webinar funnels and tips for creating a "perfect" registration page that fills up your webinar with quality leads. What is a Webinar Funnel? A webinar funnel is a marketing automation strategy that guides potential customers from awareness to conversion using webinars as the...
Best Design Practices of Contact Pages
When visitors come to your website, there are a handful of reasons as to why they may be there. Perhaps your business is the answer to a need, or word-of-mouth sent them there to see what all the buzz is about. A contact page gives your audience somewhere to turn when they’re searching for answers, someone to speak to, or give them a better customer experience on your site. It encompasses many useful tools for users, so ensuring that it has what your audience needs is crucial for an...
How to Build Your List Using the Challenge Funnel
In digital marketing, building an active email list is akin to striking gold. Your list is a direct line to potential customers who have shown interest in your brand, making it a valuable asset for your marketing efforts. But how can you grow this list in an effective and efficient way? Enter the challenge funnel, a powerful marketing automation strategy that expands your list and meaningfully engages your audience. What is a Challenge Funnel? A challenge funnel is a type of sales funnel that...