Tips & Trends

New Year's Resolutions: 5 Digital Marketing Upgrades for 2018

Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in 201...




4 Factors to Consider When Setting Your PPC Budget

Updated: 12/11/17 It’s a common question that we, as digital marketers, get a lot; How much should I spend in pay per click PPC advertising ? There are many factors that come into play when determining the size that your PPC budget should be. It even takes a bit of research to be able to provide a good recommended estimate. Here are a couple of the factors: Account Size Geographical Area Industry Cost Per Click CPC Conversion Rate These are all important factors to figuring out your budget...




Is Your Website ADA Compliant? Why You Need to Know

Please note: We are digital marketers, not attorneys. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. More and more, we’ve been hearing about businesses that have been threatened with a lawsuit for having a website that was allegedly not ADA compliant. In some cases, these lawsuits are nothing more than a shakedown for cash. They allege that the website is not fully accessible to disabled users and that they’d be willing to settl...




Facebook Introduces a Website Chat Plugin for Businesses

In a news release made on November 7, 2017, Facebook announced that its newest Messenger Platform 2.2 would offer new and exciting features that work to build engagement with customers. Facebook Customer Chat Plugin Release One of the most exciting features released in this update is the ability to extend your Facebook Messenger experience to your business’ website. With customer chat plugin, people can chat with businesses on their websites and in Messenger across web, mobile or tablet an...




5 Types of Content That Can Grow Your Company

High-quality, relevant content truly is the key to success for reaching new audiences, engaging your current audience, and creating new business opportunities. But where do you start if you’ve never created content for your company before? What types of content can really help you move the needle? Here are five types of content that will give you maximum impact and return on investment for your business: 1. Dedicated Pages Your website is not only your portfolio and information hub for you...




5 Reasons Why Content Is So Important

Updated 11/6/17 Most business owners understand the importance of their website design, their branded social media pages, and even the idea of search engine optimization, but when it comes to content marketing or blogging , they can’t seem to pinpoint why it’s so important. In this article, we’ll hit on the top five reasons you should be creating content for your business. Whether that is through adding content to your existing web pages or starting up a news or ...




3 Different Facebook Advertising Options for Different Budgets

If you’ve never tried Facebook advertising for your business, you’re not alone. There are plenty of business owners who are worried about making the leap into social media advertising. However, Facebook advertising is one of the easiest ways to jumpstart your paid advertising strategy . With nearly 79% of Americans who use the internet engaging with Facebook in some capacity, it’s a great platform to utilize for advertising. Thankfully, Facebook has many different ad t...




Top 5 Digital Marketing Trends to Watch for in 2018

As we enter into the fourth quarter of 2017, many businesses are already looking forward to 2018 and what they can expect to plan for in their marketing strategy. While some of these trends have emerged in 2017, or even the year before, you can expect to see them become more prominent in 2018. Here are five things that you should consider adding into your marketing strategy next year in order to stay ahead of the competition online. #1 Mobile-First Indexing Optimizing for mobile has been importa...




Do I Need a Website Redesign?

What parts of your website really matter to customers? Can I make do with what I have? Is it worth investing in a new website design? Is my website really affecting sales that much ? There are certain aspects of your web design that visitors absolutely care about and if they don’t get their needs met, they’re going to leave… almost immediately. There is no point in spending good marketing dollars driving people to your site if they are simply going to hit the back button right ...




Lead Intakes: The Critical Link to Tracking Your Marketing

Oftentimes, businesses don’t focus on how they’re capturing lead or customer information, if they are at all. This is one of the biggest mistakes you can make. Why? You spend good money to generate leads for your business through marketing , advertising, promotions and networking – both online and offline. But without a consistent and systematic intake process, much of that money and those leads are lost. Here are the top three reasons you need to have an efficient intake proce...




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