How Will Google's Social Search Affect Your SEO?

January 26, 2012

We’ve told you about Google’s shift to including Google+ results in its searches, and also the controversy that has come from it as other social media outlets fight back. 

What will it mean for your company’s website, and your SEO? 

Already, sources are speculating that this social switch to search results could have a bigger impact on Google than even the infamous Panda update, which aimed to remove lower-quality content from search results.  This is because not only will Google now require your content to be of high quality, but it will also be looking for how viral it has become, and it is easier to write good content than to convince people to share it.

This means that it might become more difficult to determine your definitive Google rankings in the future.  Users logged into their Google account will be given more personalized results, making it harder for users to find you, as Google+ results rank higher than public results on the search.

What can you do to help stay on people’s minds – and on their Google search – with the new “Search+”?

First, if your brand does not have a Google+ Brand Page, it needs one, and it needs to be active.  You should strive to get your page into as many influential people’s circles as possible, in order to increase your chances of reaching people outside of your immediate network.  Your Google+ page should act similarly to your website, with key words in your posts to increase their relevance.

Becoming not only relevant, but also well-found and well-liked among your target audience won’t be an easy task.  If you want help with understanding the new Search+ Your World features, or with anything regarding your online marketing strategy, contact Sales & Marketing Technologies online or at 407.682.2222 for a free consultation.


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