How Does Voice Search Affect Local Businesses?
The current search engine optimization SEO landscape is already tricky for local business. Google Maps trimmed its business listings down from seven to three listings in search, plus with new features that display information directly in search, people no longer need to visit your website to get the information they need – resulting in fewer clicks to your site. Then add in voice search. 2018 has already been a big year for voice search and virtual assistants, with Alexa making its way...
Has Ad Transparency Gone Too Far? Facebook Starts Showing All Ads That Businesses Are Running
You may have noticed a new section to Facebook pages recently – Info & Ads. This new section added by Facebook is another addition to continuing its transparency efforts regarding Pages and ads. In this new section, you’ll be able to find all the ads that a Page has run across Facebook, Instagram and Messenger, as well as Facebook’s partner networks. This means that anyone can go to your Page and see all of the ads you’ve run, whether or not they are part of the...
Meet the New Google Ads, Google Marketing Platform, and Google Ad Manager
Google recently announced a new rebranding and restructuring of their popular advertising programs – AdWords and DoubleClick. These flagship advertising products that were established 18 and 22 years ago are getting new names and reorganizing to better reflect their current capabilities and also where the company sees their potential growth. With the rebranding, Google is also introducing some new solutions that help to simplify their advertising offering. The three new primary brands...
Vital Facts Every Business Owner Needs to Know About Digital Marketing
Try to think of the last time you used the yellow pages. Now think of the last time you looked up something on your phone. We’re living in a digital world and if your business is not living in it too, it will surely struggle. That is why you need to know these things about digital marketing… Digital Marketing Doesn’t Stand Still Talk to any digital marketer and they will tell you that the industry and their jobs change every year and are very different than five years ago...
Google is Requiring Websites to Switch to HTTPS or Show Up as Non-Secure
If your website collects sensitive visitor information such as passwords, credit card information, or other personal data – be warned. Earlier this year, Google made changes that started to mark websites without HTTPS as non-secure on Google Chrome, Google’s own web browser that has 59.38% of the browser market share. That’s way above the second highest used browser, Safari, with only 14.88% market share. If you haven’t already made the switch to HTTPS and purchased an...
Why Technical SEO is More Important Than Ever
If you’re familiar with the term search engine optimization SEO, you may know about how titles, meta descriptions and alt tags are a crucial part in getting you more traffic from search engines such as Google. But what you might not know about SEO is that there is another, more technical side that can affect your website. While search engines are getting better at crawling, indexing and understanding information, they’re not perfect. Therefore, it doesn’t really matter how...
How Landing Page Optimization Leads to PPC Campaign Success
Pay Per Click PPC campaigns require a lot of work and coordination in order for them to perform properly – bringing your business more traffic and new leads. Part of this work includes the landing pages that you are sending the traffic to. If you want to convert the traffic landing on these pages, you’ll need to optimize them. You could have the best ads and be targeting the correct keywords, but if you are sending traffic to a landing page that isn’t optimized for...
An Intro Into Display Advertising
Have you ever been on a website and seen those banner ads along the top or sides of the website for services or products? What you are seeing are called display advertisements. Display advertising is a blanket term for a few different types of visual advertisements on a website. This broad category can be broken down into a few main types: Site placement advertising: This is when a marketer/advertiser chooses the site they would like to advertise on. Contextual advertising: This is when you...
LinkedIn Introduces Video Advertising
Video continues to be on the rise – both in usage and as a marketing tool. In fact, according to Tubular Insights, The number of people watching videos online only continues to grow, with video predicted to make up to 80% of all global traffic by 2019. LinkedIn has decided to join the other social media giants like Facebook, Instagram, Twitter and Snapchat in the video advertising space. Their new video sponsored content option are placed in the LinkedIn news feed as a standalone post...
How to Enhance Your Website’s User Experience to Get More Leads
There are many ways that websites unintentionally make things difficult for visitors – poor navigation, pop-ups, no clear calls-to-action, and cumbersome checkout processes. A website is meant to inform, entertain, and provide a product or service. In order to do those things, you have to provide a good user experience UX. Bad UX causes visitors to bounce directly off your website, which negatively impacts your search engine results. In addition, you can forget return visitors or...