Responsive Web Design vs. Mobile Apps – Which Is Right for Your Business?
You might have heard the phrase mobile first recently in regards to optimizing your business’ online presence. The idea behind this is that with people using their smartphones more and more, and sitting down at their computers less often, it is important that you think about how your business is seen on those mobile devices. Essentially, your mobile experience is one of the most important aspects of your digital marketing. However, even if you know that your business needs to adapt to...
3 Critical Steps for Optimizing Your Responsive Website
Responsive design has come a long way since it started being
implemented as a popular form of web design to merge desktop and mobile
versions of a website into one, easily maintained design. And thanks to Google’s
mobile-friendly updates over the past year, it became more important than
ever to figure it out.
But while responsive design is the one of the best ways to create
a cohesive design across a myriad of devices, it also requires skillful
optimization in order to be effective...
Hitting A Moving Target with Text Communication
Texting – it is not a new technology, yet when many business owners are asked if they utilize text message marketing, many will laugh at the premise. Why? With people relying more and more on their mobile phones, doesn’t texting them seem like the ideal way to get their attention and deliver a powerful message in a world where advertising saturates our environment? In some examples, 95 out of 100 customers who have opted in to a text messaging program OPEN and READ mobile messages...
3 Reasons to Hire a Professional Video Production Team
If you’ve been thinking about shooting a video for your business, whether it is an ad, introduction video, or a related video for social media, there are many reasons hiring a professional video crew is in your best interest. Here are three of the reasons you should hire a professional video production company to help with your next video project: Save Yourself Time One of the biggest advantages of having a professional team handle your video production is saving yourself time, because...
Our #1 Tip For Getting the Most from Your Video Shoots
As a marketing-savvy business owner, you know that video marketing is no longer just a passing phase. Videos are being used to boost sales on landing pages, engage audiences on social media, and even educate buyers on your products or services. With video becoming so valuable to your business, it really is worth taking a look at how a video shoot could fit into your marketing budget. Whether it is a smaller shoot that will be used for a quick product demonstration or social media post, or a...
The Importance of Copywriting
Sales Managers know this fact: The best 20% of salespeople generate 80% of the sales. The same fact holds true for your marketing materials, which should be looked at as salesmanship in print and/or digital form. Great copy can increase your response many times over. This isn’t so easy in this era when business decision makers and consumers are bombarded by non-stop advertising from every direction. Your copy has to grab attention, bypass filters, keep it lively and persuade your...
5 Basics to Shooting Great Video for Your Business
Videos are taking over. Videos are now in everything from emails, to landing pages, to social media channels, and even product descriptions on websites. These videos preset a unique way for businesses to stand out from the crowd and attract new customers. But how do you get started shooting video without making something that looks like a high school film project? Here are five basic tips for businesses looking to create and share profession-quality video: 1. Know What You’re Making...
3 Tips for Getting More Online Reviews
Whether it is a physical product, digital product or service, there are places on the Internet to review it. Those reviews can mean a lot for the companies selling those products and services. - 92% of consumers now read online reviews vs. 88% in 2014. That means that what people say about your product or service is having a bigger impact than ever before, and if you have little to no reviews, it’s very likely that you’re losing customers. - 44% of consumers say a review must be...
How to Respond to a Bad Online Review
Haters gunna hate… or at least that’s what they say. But when they start leaving negative reviews or comments on sites such as Facebook, Google, Twitter or Yelp, how do you respond? Stay Positive Even if you feel that the negative feedback is unwarranted, replying in a caring, thoughtful and constructive way can turn that negative into a positive experience and show that you’re a genuine business. People look for humanity in businesses, and responding to a negative review can...
Facebook’s Big Algorithm Update and How It Affects Your Company
We knew it was bound to happen again… Facebook has made yet another change to their algorithm that will severely impact the way your posts will appear in your fans’ Newsfeeds. Facebook made an announcement on June 29, 2016 that the platform will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. So what does this mean for businesses using the social media giant as a way to get extra reach and referral...