Reputation Management - Protect Your Company Online
It's time to consider online reputation management into your monthly marketing budget. If you have never thought about reputation management for your business according to Wikipedia it's "the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report". With more and more user generated content online your company's reputation is under constant threat of attack be it from bloggers...
Google’s Ranking Philosophy
Today Amit Singhal a Google Engineer in charge of the ranking team introduced Google’s three core ranking philosophies. 1 Best locally relevant results served globally. 2 Keep it simple. 3 No manual intervention. He then took the time to break-down each one. Best locally relevant results served globally What he goes on to say is that if they run into a problem with a query they use that as method of improving the algorithm or as Amit says it no query left behind Keep it simple This is in...
NoFollow - What is it?
The nofollow is a HTML attribute for links. The nofollow attribute supposedly excludes links from search engine ranking calculations. This attribute was first introduced by Google’s Matt Cutts and Blogger.com’s Jason Shellen.
Example:
Ancor Text
It has been found that Google still follows these links, but if the page was not in the index previously they will not index the page, will not show the link as a back link, and will not associate any keyword relevancy from the...
High Bounce Rates Mean It's Time To Revise Your Website Content
Updated: Feb. 2015 A bounce rate is the percentage of single page visits to your website where the visitor left from the same page that they entered. A bounce rate for a website can indicate many factors. It can be an indication of user experience and satisfaction, as a high bounce rate could mean that the reader didn't find the information valuable or what they were searching for at all. It can also be a sign that your landing pages or content aren't enticing enough to keep potential...
Pubcon 2007 Take Aways - Buying Links, Video, Buzz
I finally found a few minutes to blog after returning from Pubcon to an over-flowing inbox, voice messages, and rescheduled meetings. It was a great time, as always, with lots of knowledgeable speakers. Here are 3 points that seemed to be stressed by multiple speakers and attendees alike: 1 Buying links is not a good long-term strategy. Google and the other major search engines according to Matt Cutts are cracking down on sites who buy and/or sell links. Will buying 1 link get you black-listed...
5 Keys to Planning Your 2008 Digital Marketing Strategy
As 2007 comes to an end and 2008 is just around the corner, now is the time to review just how far you and your business has come. Did you improve your website, adjust content, include conversion, develop tools that benefit your audience; are you getting more out of this 24 workhorse than you did a year ago? If the answer is no, you need to start looking making changes. And if the answer is yes, then you are most likely already planning changes for 2008. So Where Do You Start to Plan Your 2008...
Google’s Did You Mean
You surely have seen it, or you might even use it as a spell checker daily. If you search in Google and spell your word or phrase incorrectly, Google will ask, Did you mean…? with a suggestion link to an alternative search result page. Sounds like a great idea, and usually it works very well. However, let’s imagine a scenario where your brand name is close to an actual word. If my company name was ‘Fintastic Fins’, and a potential customer heard about me and searched on...
Keyword Expectation: How Do You Rank?
Article Updated: Feb. 2015 Keyword expectation is precisely what you’d think, which is kind of the point. It is the expectation a person searching online has based on the meaning of the keyword or keyword phrase they type in. The closer you are to meeting the expectations of these searchers, the higher than chance that they will visit your site, stay on your website, and convert. While this is a simple concept, many businesses are often surprised to learn that they have been mistakenly...
Using Web Site Behavioral Clickstream Data As An Email Targeting Tactic
Using web analytics can help you better understand your customer’s needs and help you market to them more effectively. It has been found that emails generated from clickstream data saw a 9x improvement in revenue and 32x more in net profit versus undifferentiated broadcast emails The ROI of Email Relevance, Jupiter Research. Who has not completed a transaction? Use your web analytics to see which customers have abandon your shopping cart. After a few days send a reminder email...
Increase Web Site Traffic by Eliminating These 5 Web Site Mistakes
Web designers, programmers, IT specialist and business marketing departments are all involved in the development of wonderful, and functional web sites. However, few of these professionals are able to understand the ways to get your website to rank in search engines and how important that can be your website sales. If you want to increase website traffic, you need to see if your site makes any of these website mistakes and then take action to correct them. 1. Flash Home Page / Web Site Nothing...