Could Your Company Benefit from Video Marketing?
Have you considered implementing video marketing for your company? Putting together videos is a great way to show your audience what your company is really about. Here are some quick tips on how to put together great videos to help market your business: • Don’t be afraid – one of the biggest hurdles to creating video marketing is fear – fear your audience won’t like it, or fear that you won’t like how you come across on camera. But you won’t know until...
Improving Website Functionality
When building a website, many people do not take the time to stop and take a step back to check its functionality. However, website functionality can be a make or break feature when it comes to users interacting with your site. When considering how your website functions, you should look at it from the user’s perspective. Think about how your users interact with the site, in other words, how they navigate it, how they fill out forms, view pictures, and more. Navigation One of the...
Considering Writing a Newsletter for Your Company?
Have you ever sent out a newsletter for your company? A newsletter is an excellent way to get in contact with your past and present clients, and possibly up-sell products or services. But how do you write a newsletter that they will find interesting? Here are some things to check for in your next newsletter: • A Good Subject Line - if you do not include a good subject line, no one will want to open your newsletter. • Personality - it is important to show that your company is made...
Best Practices While Updating Your LinkedIn Business Page
Article Updated: Feb. 2015 Having a LinkedIn page for your business may seem like a superfluous social media gimmick but there are many reasons why having a page is essential for your business. There are over 3 million companies on LinkedIn in 148 different industries. Not only do they spread brand visibility, but they also build and sustain a community around your products and services. According to an article from Hootsuite, LinkedIn users are 8x more likely to engage with your brand, 3x...
How to Create an Infographic
You’ve heard it before - infographics are a great way to engage readers. They help make content more interesting, and they are easily used across your marketing platforms - not only on your website but also in social media marketing. How do you create an infographic? 1. Have a Goal First and foremost, you need to have a goal in mind for the infographic. That way, you will be more focused when deciding what information to include within it. You should also make sure that you know your...
Writing Engaging Web Content
One of the most important parts of getting customers to your website is providing relevant and engaging web content. This might seem like a daunting task to some, but writing web content is fairly easy, as long as you remember some simple points. It is important to understand your audience before you start writing web content. Your audience is two-fold: you are writing for both your real audience and for search engines. This means that you need to not only include key words to help with your...
What are People Searching for on their Mobile Phones?
These days, almost everyone owns a smart phone, and they are using them to do more than make phone calls. They are also using their phones to look up the answers to questions, the addresses to businesses, and everything in between. This is why it is so important to have a mobile site or a site with a responsive design that adapts to mobile devices, and to have it optimized for mobile search engines. Mobile search criteria are slightly different than the average web based searches. One of the...
Top Tips for Local SEO
If you’re a company that caters to a local clientele - whether it be a doctors’ office, a clothing store, or a restaurant - you want to make sure that people can quickly and easily find you online. To do this, your website will need a local SEO strategy to properly position you on search engines and direct the right traffic to your website. Some of the most important things you need to consider when optimizing your website for local search include: Keyword Research - first and...
Facebook Introduces Graph Search
Facebook is continuing to stay on top of innovations, recently rolling out a test of its new Graph Search capability. Graph search will be an excellent tool for many businesses that utilize Facebook, as it allows your company to analyze and act on new information about your customers that you previously did not have access to. First and foremost, you’ll want to turn on Facebook Graph Search – you can do so by signing up here: https://www.facebook.com/about/graphsearch Once you have...
Facebook Offers Gifting Opportunities
Facebook has been rolling out a lot of new updates recently, such as Graph Search. Facebook has also been eying your status updates for gifting opportunities. What does this mean? Facebook has already been offering the Give a Gift option for people’s birthdays, where you have the option of purchasing your friends a real life gift on their birthday – for example, if you are wishing a friend that has Liked Starbucks on Facebook a happy birthday, Facebook might suggest you purchase...