Can Your Marketing Survive On PPC Alone?
There has been a lot of debate on whether a business can survive and thrive using pay per click PPC marketing alone. While PPC marketing can be very effective, using it without an organic search plan can be costly. There are several reasons PPC marketing needs to be coupled with organic search strategies. 1 Your Google Adwords bids can cost you more if your campaigns and landing pages are improperly optimized. Google states "Include specific keywords that directly relate to the specific theme...
What Google Real-Time Search Means to Your Business
Real-time search makes social media more important On Monday, Google made a giant leap to the front of the real-time search game by adding "Latest Results", a real-time search result box, to the first page of search results. The "Latest Results" feed pulls results from major news sources, blog posts and social networks including Twitter and FriendFeed. Here's an example from Google: Try it out for yourself: Google real-time search for 'Pearltrees', a French social network. The "Latest...
Why Online Marketing Should Be In Your 2010 Marketing Budget
If it’s not too late, I wanted to go over your 2010 marketing budget. No, I physically can’t look over it, but what I can do is list off reasons why you should invest in an online marketing strategy. It’s a tough advertising world out there with all of the advertising options you have especially when they ALL say they deliver a good ROI. I’m not here to pick on the other guys today, I’m just here to tell you what online marketing can do for your business. The...
Google Implements Personalized Search Based on Browser Cookie
Google announced an extension to personalized search on Friday. Google noted that they will now provide customized search results based on past search activity for users not logged into their Google account. Google will set an anonymous cookie in your browser that will store up to 180 days of "signed-out" search activity, including search queries and results you click. How will you notice the change? Google has been nice enough to place a "View Customization" link on the search results page...
How To Create An iPhone Favicon For Your Website
Favicons are very important for branding your website and your services. As you might already know, the favicon.ico shows up in several places. The greater exposure to of your brand, the better effect it will have on your visitors. Does your site have an iPhone favicon? If not, don’t worry. I’ll tell you exactly how to get one. But first, let’s look at what I mean. Load up your website in your iPhone or iPod Touch. Once it has been completely loaded, click on the...
Tips To Prepare Your eCommerce Site Tis' Holiday Season
It’s coming. The wonderful time of year when houses and stores are being decorated with lights and trees, the time when the weather is cold enough to drink hot chocolate, and the time when you start hearing Christmas music while you shop. The 2009 Holiday Season is right around the corner and you need to make sure your eCommerce site is prepared for it! Do not fret. This blog post focuses on some basic tips to make sure your eCommerce site is prepared this holiday season. Add some...
Twitter Adds Retweet Button
... and then takes it away Twitter recently made changes to the way people retweet in a limited beta release of their retweet button. Usually, retweets are done by appending 'RT' to someone else's tweet. Example Tweet: JonNegrini I'm blogging about Twitter Example Retweet: JoeSchmoe RT @JonNegrini I'm blogging about Twitter In this example I made the original tweet and Joe Schmoe retweeted my tweet. Something to remember in this method is that tweeters need to leave room in the 140 characters...
Google Webmaster Tools Keyword Significance
Google has now started showing what it believes are the most significant for you website. Here's what Google believes are the most important keywords for SMTUSA.com In a Webmaster Central Help Page updated 11/12/09 Google explains: "The Keywords page lists the most significant keywords Google found when crawling your site. The significance of each keyword reflects how often it's found on your site's pages. Click each keyword to see a sampling of pages on which it appears." Google goes on to...
Effective Call To Actions Help Increase Conversions
There are so many different aspects and fundamental elements that need to be in place for a website to be prosperous. With so many different, yet important elements that make up a successful website, I wanted to talk to you a little bit about Call To Actions CTA. While an intriguing design, a lot of relevant and up-to-date content, visibility, a user friendly layout, and accessibility are all very important, I wanted to share the magnitude of creative and captivating call to actions. Call to...
Popular Email Newsletter Services
Recently I have been doing some work and research with email newsletter services. While there are so many great companies out there that offer superb services and competitive prices, I wanted to blog my favorite 4! Mail Chimp Talk about user friendly! Mail Chimp helps you build and manage your email list, create HTML email campaigns, and track and analyze your email campaigns. Mail Chimp also offers very competitive pricing. Have less than 500 subscribers and need to send out less than 3,000...