Tips & Trends

10 Facts You Need to Know About Online Reviews That Can Keep You From Going Crazy

Online reviews play a huge part in the perception of your business as well as your online rankings. In order to make informed decisions about online reviews, don’t let your emotions get the best of you. It’s important to understand how consumers interact with reviews and the increasingly large role they play in the customer’s journey. Here is what you need to know… 10 Important Insights About Online Reviews #1 Even bad reviews can help....

5 Quick Tips for Better Email Subject Lines

Email marketing is a huge opportunity for your business. From brand building, to nurturing leads, to making sales, email marketing is crucial. In fact, 59% of B2B marketers say email is their most effective channel in terms of revenue generation and 80% of retail professionals indicate that email marketing is their greatest driver of customer retention . However, sending out beautiful and enticing emails or offers mean nothing if no one ever opens them. That’s why crafting a compelling sub...

How to Use Instagram to Sell Services

Selling products on Instagram tends to come more naturally for business owners. You can take photos or videos of your products and there is a more direct correlation to sales. When it comes to selling services using Instagram, business owners often need a little help getting on the right track. Instagram is a very powerful social media network, and can be a great addition to your marketing strategy if it makes sense for your target market and if it’s done well. In ...

5 Tips for Using Instagram to Sell Products

Instagram has positioned themselves as one of the top photo-sharing social networks since it launched in 2010. Once another social media giant – Facebook – acquired it in 2012, it became even more accessible for business owners and marketers to utilize the platform for promoting products. If you’re wondering how to get started selling your products on Instagram, this article will give you a few tips for making the most of your Instagram images and descriptions in order to sell ...

7 Things to Start (or Stop) Doing with Your Email Marketing

Email marketing is a powerful tool for engaging and nurturing your audience – furthering your prospects or customers along the Customer Value Journey . In fact, chances are you’re reading this article after clicking on a link in an email we sent you. With 1 billion users worldwide on Gmail alone, email marketing is not going anywhere. The key to your success using the marketing tactic is not in if you use it, it’s in how you use it. Read on to learn our top seven strategies you...

The Customer Value Journey Part 2

In our last article, The Customer Value Journey Part 1 , we went through the basic of the first four stages in The Customer Value Journey, the eight-stage process coined by DigitalMarketer, which every new prospect goes through in order to become a customer, and eventually, a raving fan. If you didn’t get a chance to read that article, definitely go back and read up on the stages that kick off this process – Aware, Engage, Subscribe, and Convert. In this article, we’ll touch on...

The Customer Value Journey Part 1

The Customer Value Journey is an eight-stage process, coined by DigitalMarketer, which every new prospect goes through in order to become a customer, and eventually, a raving fan. This process is the foundation on which businesses build their marketing and business strategy in order to create a roadmap that moves prospects predictably from stranger to customer and beyond. In this article, we’ll touch on the first four stages in the Customer Value Journey: 1. Aware S...

How to Create a Marketing Calendar

As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and mo...

Why You Should (Still) Be Blogging in 2018

Every year for the past 4 years, Orbit Media Studios surveys 1000+ business bloggers and publishes a research report on blogging statistics and trends. While there are some subtle changes throughout the years, one thing is clear - "Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder, Andy Crestodina. In fact, almost 30% of respondents reported ‘strong results’ as the effectiveness of their blogging strategy. Many businesses had seen th...

Facebook to Start Demoting Posts That Use “Engagement Bait”

Facebook is switching up its algorithm once again, and this time it’s going to start lowering the reach for posts that use engagement bait. According to Facebook, Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Here are a few examples of engagement bait… React Baiting Facebook's example of react baiting is a post tha...


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