Hackers Can Steal Your PageRank
Recently John Mueller, a Webmaster Trends Analyst for Google, reported on his personal blog that hackers have been stealing PageRank from websites. He writes: In this particular case, a "massive amount" of sites were hacked and likely redirected through suomi.co.in. The Hackers were able to 301 redirect pages for search engine spiders only so the webmaster and site visitors never saw a change on the site. By redirecting the Spiders this way the Google believed the site had moved and began...
Google Releases Guidelines for Bloggers
Earlier this week Google released a new set of Blogging Best Practices in their Creating a Google-friendly site section of Webmaster help.
The document starts out with Google reiterating their pro-blog feelings:
If you have a website but don’t have a blog, consider creating one: A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update, and rich, useful, and original blog content will encourage...
How do I increase traffic & sales on my website?
I hear this question How do I increase traffic & sales on my website? all the time, and the funny thing is most of the time its from clients who’s sales have doubled and even tripled over the past year. The answer to this question is simple but applying the principles is not quite as simple because it usually requires some work. To increase traffic & sales on websites, I like to use what I call the CLUB method which is: C = Content Content needs to be fresh, think of your website...
How To Launch A New Site
Shhh… Do you hear that? Yeah, me neither. If you want to avoid launch failure and the crickets, follow these easy steps to create a buzz about your newly launched site.
1 Check, Check, and Check Again
I can’t tell you how many internet users shy away from websites because of failed image loads, broken links, and/or internet browsers displaying the content wrong. It is so important to do a thorough check of your site to assure the functionality and display check in multiple...
When Great Google Rankings Hurt Your Business
Never would we have ever thought that great Google rankings could hurt your business, but its true. So many businesses are focused on Google rankings that the most important thing is usually over looked. Conversions, whether your conversion is a sale or just supplying important information about your company, that should be the focus of your Digital marketing. So how do great rankings hurt your business? Its when you rank great for irrelevant terms, terms with little or no search demand, or...
Google Adwords Smart Positioning Beta
Today I noticed a new option in one of our clients Adwords accounts, Smart Positioning Beta. Google describes Smart Positioning as: Smart Positioning beta is a bidding feature based on an auction model that differs from the regular AdWords auction model. Here are a few benefits of using Smart Positioning: * It’s designed to get you more clicks for the same total cost. * It aims to place your ad in the most cost-effective position each time it’s displayed on Google and the search...
Think SEO Before a Website Redesign
We always hear the question We are thinking about redesigning our website. When should we think about search engine optimization?. The simple answer is at the beginning. When considering redesigning you website, ensure that you consult with a search engine optimization company at the beginning, not at the end. Here are some examples of issues that can arise when your web developer is not well versed in search engine optimization: Removing a page from the site that was driving traffic You need...
Google is 10 and We get the Gifts
Currently Google is the largest search engine in world and one of the most visited sites on the Internet, its stock is currently trading at $400.52 Sept 30th 2008 and it’s name has become synonymous for a web search Google it but it hasn't always been that way. In celebration of its 10th anniversary Google opened up its archives to the world. I'm not sure if this is something they plan on keeping up or if it's something their going to take down after the celebration. So take a look at...
Effectively Using Google Webmaster Tools
Google Webmaster Tools is a free service from Google that provides webmasters with tools and data about their site. I want to touch on some of the benefits of authenticating your site through this service. The first step is to have a Google account set it up here. Diagnostic Tools The Diagnostic Tools section provides information on any crawling issues that Google may be having with your website. This section will provide a list of problematic URLs with a short description of the problem. You...
Why and How To Add Breadcrumbs To Your Wordpress Blog
As a long-time internet user, I have seen breadcrumbs really take off around the internet and recently with many of the major Wordpress websites using them. You may be asking, Why should I use them on my blog? Well, breadcrumbs are excellent for improving user navigation and helping the search engines establish your website's structure, otherwise known as SEO purposes. Unfortunately, Wordpress hasn't inherited the use of breadcrumbs, which is a grave disappointment in my opinion. However...