Tips & Trends

Top 10 Recent Social Media Updates You Need to Know (Especially #3 and #8)

If you’re operating or marketing a business, whether it’s B2C or B2B, in 2017, you probably utilize at least one social media platform for your business . Facebook, Twitter, Instagram, LinkedIn are just a few of the social platforms you could be utilizing – and honestly, it is difficult to stay ahead of the changes that occur within these platforms as they update and add new features. That’s why we’ve rounded up 10 of the most important updates you should know about...

One Simple Way to Grow Your Email List and Drive Traffic to Your Website

Using a marketing tactic called a dedicated email drop, has the potential to send a huge amount of traffic to your website or lead magnet offer using someone else’s email list. But how do you get access to someone else’s list? Keep reading to find out… Dedicated Email Drops: What Are They and How Do They Work? The key to understanding a dedicated email drop is to understand that you’re not being sold someone’s list, you’re being sold access to someone’s ...

5 Ways to Grow Your Business Past the $1 Million Mark

It is a happy day when you cross over the $1,000,000 mark. If you haven’t yet reached that milestone in your business you might be wondering what it will take to hit the mark. The reality is at each stage of business growth you need to prepare for the next stage. Here are 5 things you would be wise to do today to get past the $1,000,000 mark... 1. Set aside a consistent marketing budget We’ve all heard the expression – It takes money to make money. While marketing may seem like...

3 Top Factors That Affect Bounce Rate on Your Website

Most business owners or marketers that track their website’s success have probably heard of a term called ‘bounce rate’. Bounce rate measures the percentage of visitors who clicked away from your website back to search or to another website right after they first landed on your website. When you have a high bounce rate and customers ‘click and go’, search engines begin to look at your content’s quality as questionable and your rankings can suffer. With this in...

3 Ways to Tell If Your CRM Is Working Optimally

Whether you are a Customer Relationship Management CRM newbie or veteran, a CRM is one tool that can really change the way you do business. What is a CRM? According to TechTarget , a CRM tool is technology that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in retention, and driving sales growth. The benefits of a CRM include: Organization - Consolidating customer and prospect data...

3 Hidden Factors That Might Be Affecting Your SEO

If you’ve decided to read this article, you probably already have some idea of how important search engine optimization SEO is for your website and your business. Despite a huge growth in social media, a ton of people still use search to find solutions to their problems. In fact, the powerhouse that is Google continues to get over 100 billion searches every month . That’s a lot of searching. This drives home the point that although other avenues of driving traffic are becoming increa...

3 Things Marketers Do That Seem Crazy

Why would a marketer do that? Ever see an ad and wonder, What were they thinking? I know I have. Well, not everything in marketing makes sense until you know the wisdom behind it. Here are three marketing moves that don't appear to make sense... until they do. Why would a marketer spend more on the advertising than they will make on the sale? The reason you would do this is because it isn’t all about the first sale. The number you should focus on instead is the lifetime value of a client -...

One Easy Way to Increase the Value of Your Offer

If you have read some of our Tips & Trends articles in the past, you may have seen us refer to Lead Magnets, Tripwires, or Profit Maximizer Offers. These are industry terms for different types of offers that can come from your business. Here is the breakdown of those terms and how they take your customers through your sales funnel. Lead Magnets Lead Magnets are usually the first step in the process to draw in new leads. They are usually free and can include informational or helpful materials...

How to Capture More Leads with Facebook’s Lead Generation Ads

Updated 4/25/17 These days, people expect to be able to do almost anything and everything from their phones. Historically, mobile phones were great for discovering new things or doing research on a business, but it was difficult to capture leads via mobile. Facebook’s lead generation ads or lead ads were Facebook’s solution to that problem. For the user, Facebook’s lead generation ads are a quick and privacy-safe way to sign up to receive information from businesses, like newsl...

Want More Leads? Try Strengthening Your Magnet

Before we show you how to get more leads for your business, let’s take a moment to think about why people would want to give you their information. It’s all about your offer. Why You Need to Think About Your Offer No matter what type of industry you’re in, your customers are searching for a solution to a problem they're facing. And if your business can offer them that first step to a solution, they’re more likely to purchase more from you or purchase a higher dollar offer...


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