Now You Can Join Facebook Groups as Your Business Page
We’ve previously talked about how beneficial a Facebook Group can be in building a community around your brand and interacting with your target audience – not only by joining them but owning your own. Well an exciting new feature has recently been introduced to Facebook Groups – the ability to participate in these communities as your business ! This new development is great news for businesses that want to participate in community building, but don’t have a singular...
How to Use Instagram Hashtags to Increase Visibility for Your Business
There are countless hashtags that your business could use on
Instagram, so how do you know which ones to use to get the best results?
In this article, you’ll learn how to use hashtags in order to gain visibility
and get the best results from your Instagram posts.
Building an Effective
Hashtag Strategy
The basic idea of any social media platform is to connect
with your audience. With Instagram in particular, one way to connect with a
larger audience than just...
A Technical SEO Breakdown for Business Owners
There is a deeper, more technical side to search engine
optimization SEO on your website that is just as crucial, if not more, than quality content and
strong backlinks.
Even if you’re not the one implementing this technical
SEO foundation, it’s still good to have some idea of what is going on in
order to ensure you are getting quality work done on your website.
1. Robots.txt File
If you work with a developer, you may have heard this term
before.
The robots.txt...
LinkedIn Revamps Their Group Experience to Compete with Facebook
LinkedIn has been a powerhouse for professional development and B2B communication for years, but they’ve never been able to fully master how to connect people within Groups. In 2015, the company split off an updated version of Groups into its own standalone app – a move that caused the Groups platform to turn into somewhat of a ghost town. Even though LinkedIn as a whole continued to grow and gain new features, the Groups app seemingly got left behind. In February of this year...
Google Releases Shoppable Image Ads
According to Google, a third of holiday shoppers search for
images before going out to shop.
One-third of holiday shoppers said they searched for images before they
went in store to shop. The growth of street style and online influencers all
show the movement towards looking at lifestyle images for visual inspiration.
For businesses, this makes displaying your product images on
your website a crucial part of your marketing strategy.
Now, Google is making it easier for consumers to...
10 Marketing Tactics for a Successful Black Friday
Updated: Oct. 1, 2018 Black Friday, Small Business Saturday, and Cyber Monday are the busiest shopping days of the year. And though they may seem far away, if you haven’t started planning your strategy for the holiday shopping weekend - now’s the time. The key to a successful holiday sales season is early planning and consistent marketing, especially as a small business competing against retail giants like Amazon, Walmart, and Target. Here are 10 marketing tactics to get your...
How to Optimize a Google My Business Listing for Local Search
Not only does your Google My Business GMB listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays detailed information about your company. These details are pulled directly from your GMB listing, as well as from information Google finds from other online sources and user-generated content like third-party reviews, Q&As, user-suggested information, etc.. But how can you...
The Basics of Influencer Disclosure Guidelines
Influencer marketing is a hybrid of old and new marketing tools. Essentially it takes the idea of a celebrity endorsement and merges it into a new, modern social media space. But it’s not only celebrities who are influencers these days. In fact, they can be almost anyone because it’s not how well known they are to the general public that matters, it’s how influential they are within your audience. An influencer can be a popular fashion photographer on Instagram, or a...
3 PPC Mistakes That Are Easy to Avoid
When it comes to pay-per-click PPC management, a simple mistake can easily throw off your budget and affect your bottom line. Even PPC professionals have made at least one of these mistakes at some point, but as long as they’re not repeated, they can be a good learning opportunity. Here are the most common mistakes you can make when it comes to PPC management and how to avoid them: 1. Using the Wrong Targeting One of the most crucial parts of a successful PPC campaign is the targeting...
How to Get More Referrals: Setting Up a Referral Program
Before we delve into the logistics of setting up a referral program, take a second to think about the first place you turn to when you’re looking to purchase a new product or service. Usually you turn to a friend or family for a recommendation. In fact, a study by Nielsen showed that people are 4 times more likely to buy when referred by a friend. Another study done by the Wharton School of Business discovered that the average lifetime value for a new referral client is 16% higher than...