Google Adwords Smart Positioning Beta
Today I noticed a new option in one of our clients Adwords accounts, Smart Positioning Beta. Google describes Smart Positioning as: Smart Positioning beta is a bidding feature based on an auction model that differs from the regular AdWords auction model. Here are a few benefits of using Smart Positioning: * It’s designed to get you more clicks for the same total cost. * It aims to place your ad in the most cost-effective position each time it’s displayed on Google and the search...
New Tampa Online Marketing and Web Development Office
UPDATE: Since the posting of this article in 2008 we have closed the Tampa office of Sales & Marketing Technologies. We continue to work hard for our clients out of our Orlando Digital marketing and web development headquarters. Contact us today to learn more about how we can unlock your potential to thrive online. Sales & Marketing Technologies, a full-service Web Development, Online Marketing, Search Engine Optimization and Website Hosting firm headquartered in Orlando, Florida has...
Think SEO Before a Website Redesign
We always hear the question We are thinking about redesigning our website. When should we think about search engine optimization?. The simple answer is at the beginning. When considering redesigning you website, ensure that you consult with a search engine optimization company at the beginning, not at the end. Here are some examples of issues that can arise when your web developer is not well versed in search engine optimization: Removing a page from the site that was driving traffic You need...
Google is 10 and We get the Gifts
Currently Google is the largest search engine in world and one of the most visited sites on the Internet, its stock is currently trading at $400.52 Sept 30th 2008 and it’s name has become synonymous for a web search Google it but it hasn't always been that way. In celebration of its 10th anniversary Google opened up its archives to the world. I'm not sure if this is something they plan on keeping up or if it's something their going to take down after the celebration. So take a look at...
Effectively Using Google Webmaster Tools
Google Webmaster Tools is a free service from Google that provides webmasters with tools and data about their site. I want to touch on some of the benefits of authenticating your site through this service. The first step is to have a Google account set it up here. Diagnostic Tools The Diagnostic Tools section provides information on any crawling issues that Google may be having with your website. This section will provide a list of problematic URLs with a short description of the problem. You...
Why and How To Add Breadcrumbs To Your Wordpress Blog
As a long-time internet user, I have seen breadcrumbs really take off around the internet and recently with many of the major Wordpress websites using them. You may be asking, Why should I use them on my blog? Well, breadcrumbs are excellent for improving user navigation and helping the search engines establish your website's structure, otherwise known as SEO purposes. Unfortunately, Wordpress hasn't inherited the use of breadcrumbs, which is a grave disappointment in my opinion. However...
Microsoft's Vista armor starting to fade
HP recently ran an article which hinted that it was developing a software package that had the ability to bypass a portion of the Windows Vista Security. HP might not be the first, but should be noted as a major player in the game. How does this affect your experience? First it shows that it is possible to circumvent the all powerful security features Microsoft is so proud of. If hackers have not already found a way, HP’s tremendous resources will surely be reverse engineered and used...
Protect your website from SQL Injection Attacks
Is your website vulnerable? Very possible. You could do a few quick checks, but explaining how to write SQL Injection code is out of the scope of this blog. Websites written using Classic ASP language, PHP, AJAX, and other website languages are vulnerable, but that doesn't leave.NET websites in the clear. Any website that gives full access to the SQL database is vulnerable. That gives the hacker full range at manipulating the information in your database. So, what are some ways to protect...
Effectively Leveraging Videos for Universal Search
Universal Search, also known as Blended Search, blends listings from local, images, video, news, and blogs. Universal Search was introduced first by Google in May 2007. MSN and Yahoo quickly followed in July and October respectively. Universal search has had a big impact ever since on how people search. We find that many companies do not have an online strategy when it comes to videos. Videos are becoming an important part of the marketing mix. Let me provide you with some background...
What’s the hype about SQL Injection?
You may have heard of the term SQL Injection often or never before. So, what the heck is it? And, why should I worry about it? Below I try to put in lamen's terms what it is and why it is a bad thing. In basic terms, it is a way to hack into a database and a website. First, I will explain a little bit about what SQL means. What is SQL? Is it an acronym for something? Yes. It stands for Structure Query Language. It is not only an abbreviation and a programming language, is also a database. SQL...