Online Marketing: Before or After Website Development?
It’s not altogether uncommon; a prospective client calls in and says, We just finished our website and now we are looking for a marketing firm to drive in new business via search engine traffic and media buys. The first thing we do is take a look at their newly designed website after asking for their domain name. Sometimes, no matter how hard it might be for the client to swallow, we have to say, "You have a beautiful website that showcases your product/service as a high-end prestigious...
Tracking Offline Media Buys
Updated: Feb. 2015 Your website analytics can be used for far more than just tracking the performance of your search engine optimization efforts. Media buys these days almost always have a website address as one, if not the only, path for conversion. Think about how many television spots, radio reads, magazine ads, direct mail pieces, or billboards feature prominently a website address as the next step for an interested party to take. When the people making these media buys are not working...
9 Years of Digital Marketing and Everything Continues to Change
When I started Search Engine Marketing in 1998, there were 10 to 20 key players, instant search engine updates, Google was in beta, GoTo a new pay per click search engine had penny bids, banner ads were overpriced, and black hat techniques of hidden text and tag manipulation were all the rage. Today there are 3 main players in the search engine world, content is king and offsite factors are a greater influence in your online success. How It Has Changed Web site promotion has grown from...