Best KPIs to Measure Content Marketing Effectiveness
Content marketing offers many benefits like building trust with customers, establishing authority, and increasing organic website traffic. That’s why it’s essential to track the proper key performance indicators KPIs to measure your content marketing's effectiveness so you’re not falling short on your goals. Check out the 10 KPIs you should be tracking to determine if your content marketing strategy is working — or needs adjustment. Where to Find KPI Data? Analytics is...
Enhancing Customer Service with Marketing Automation
Digital marketing is crucial for staying competitive online, but what makes customers loyal to your business is exceptional customer service. If most of your attention is on gaining new customers, then you can end up losing the customers that you already have — and spending more money unnecessarily. According to Harvard Business Review, acquiring new customers can cost between five and 25 times more than keeping existing ones! Instead, work smarter by providing a great experience and...
What is Web Accessibility? 4 Principles of Accessibility
At its core, web accessibility is the practice of making sites usable by as many people as possible. This includes people with disabilities as well as other groups like mobile device users, people with slow network speed, etc. Accessibility is the ethical thing to do when developing and designing your site. Additionally, it’s part of the law in some countries so it might be unavoidable for you. Here are the most important things you should know about web accessibility to help you have a...
Digital Marketing Trends That Aren't Going Anywhere
Internet technology is constantly evolving which is why it’s crucial for businesses to keep an eye on digital marketing trends to gain a competitive edge. Digital marketing includes a wide range of strategies such as web design, search engine optimization SEO, pay-per-click PPC advertising, social media, and content. With so many strategies, it can be hard to know which trends are the most relevant for your business. We’ve compiled the top digital marketing trends your business...
Google Will Offer Free Hotel Booking Links
Google has recently announced that hotel booking links, previously provided through Google Hotel Ads, will be free for hotels and travel companies starting this week on google.com/travel. The free booking links will appear beneath hotel ads, generating a free source of traffic for companies even if they’re not a Google Hotel Ads partner. Here’s what you need to know about Google’s free booking links that will soon be released. Reasoning Behind the Free Hotel Booking Links...
Local Link Building Tactics to Boost Local SEO
Local link building is essential for local search engine optimization SEO because it shows Google that your website is trustworthy and relevant to location-based searches. Local SEO is a powerful digital marketing strategy for businesses that want to attract and retain more local customers. When customers see your business on the first page of Google search results for geo-targeted keywords, they’re more likely to visit your site, contact your business, and purchase your product or...
Why Your Web Design Directly Affects SEO
Your web design is more than a branding asset or sales channel - it strongly influences search engine optimization SEO which is one of the most powerful strategies for reaching new prospects and driving free organic traffic to your business. Web design affects SEO in several important ways since they’re linked closely together. See how web design impacts search rankings and why investing in a quality website is worth it to increase sales or leads. 5 Ways Web Design Impacts Search...
Google Responsive Display Ads: Pros and Cons of Using Them
Google responsive display ads are a great way to reach people while they’re browsing websites, watching a YouTube video, checking their Gmail, or using mobile devices and apps. They appear as native ads, blending into the publisher’s site to drive more traffic to your site or app. Get a better understanding of the default ad type for the Google Display Network to see if it’s right for your display campaign. What Are Google Responsive Display Ads? Responsive display ads first...
Meet Clubhouse, The New Audio-Based Social Media App
You’ve probably heard of Clubhouse by now, but what is the new social media app really about? Whether you’re a digital marketer or entrepreneur, Clubhouse can offer several benefits for networking and learning, that is...if you’re able to join. There are several things that make the Clubhouse app different from other social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok. Let’s take a closer look! Everything to Know About the Clubhouse App It...
SEO Tactics to Drive More Growth in 2021
Search engine optimization SEO is no longer optional for most businesses these days which is why using up-to-date SEO tactics is crucial for driving growth in 2021. As data privacy changes roll out, more companies will need to ramp up their SEO efforts to compensate for reduced traffic from other digital marketing strategies. Furthermore, having top rankings in organic search results increases trust in your brand and builds credibility. Find out which SEO tactics you should use in 2021 to help...