Leverage Social Proof to Power Up Your Digital Marketing
Using social proof in digital marketing is effective for inspiring confidence in your business, product, or service. Not only does it boost your credibility online, but it can also convert apprehensive prospects into customers. According to a Bizrate Insights survey, 92% of potential shoppers read at least one review prior to making a purchase. See how you can leverage social proof to power up your digital marketing! What is Social Proof? Coined by psychologist and author Robert Cialdini...
Building Your Email List with Lead Magnets
There are a variety of ways you can build your email list like website popups, discount codes, contests, and of course, lead magnets. Creating enticing lead magnets are an effective way to generate more leads and build your email list, which you can in turn leverage to drive more conversions like purchases, consultations, demos, and more. Learn more about lead magnets and the benefits of email list building for customer acquisition and retention. Lead Magnet Definition A lead magnet is an...
Facebook Ads: Defining Your Target Audience
You can have amazing ad copy and imagery, but if you haven’t properly defined your target audience, then your Facebook ads won’t deliver the kind of results you want. Before launching a campaign, make sure to understand Facebook audiences and targeting so you’ll be able to define the right target audience for an effective campaign. Learn about Facebook audiences and targeting to see how you can optimize your campaign! Facebook Ads Audiences Defining your target audience is...
Digital Marketing Tactics for the Holidays
Is your digital marketing ready for holiday shopping? Now is a perfect time to start implementing holiday digital marketing tactics that will help boost your sales. According to an October 2020 holiday consumer survey, Consumers plan to spend $998 on average on items such as gifts, food, decorations and other holiday-related purchases for themselves and their families. Source: National Retail Federation and Prosper Insights & Analytics Don’t wait until the last minute to start...
What is a Backlink Profile?
Backlinks are crucial for getting your site to rank higher in Google search results, so it’s important to understand how many backlinks your site has and their quality. With the information in your backlink profile, you’ll be able to develop a link building strategy that will increase search ranking positions and conversions. Learn more about backlinks below! Backlink Profile Definition A backlink profile is the collection of links that direct visitors to your site. In addition to...
Advantages of Outsourcing Your SEO
Getting your website to show up in search engine results for keywords that are relevant to your product or service is crucial for many businesses, but choosing between outsourcing SEO search engine optimization or hiring an in-house employee is less clear cut. In this article, we’ll explain what you need to consider when looking for SEO support and the five advantages of outsourcing SEO to an agency. Factors to Consider As you decide between an SEO agency or an in-house employee...
What Does a Business Website Absolutely Need?
There’s a lot to think about when creating or updating a website, but there are certain things a business website absolutely needs to be effective and worth the investment. While web design is important, a successful website will have solid web development too. It’s imperative that your business website is built in a way that will enhance your brand’s image and move prospects through your sales funnel. Discover the must-have elements that every business website needs to...
Google Ads Bidding Guide Part Two: Automated Bidding
For advertisers that want a bid strategy that’s less hands-on than manual bidding, Google Ads offers automated bidding. As a quick reminder, a bid strategy controls how you pay for users to interact with your ads and your bid limit is the most you’ll pay per click for ads in an ad group. It’s essential to select a bid strategy that best matches your campaign’s goal to avoid wasting money and time. While manual CPC bidding offers the most control, it does require more...
Google Ads Bidding Guide Part One: Manual CPC Bidding
There are many types of Google Ads bidding to choose from so you're better able to achieve your campaign’s goal. However, given the variety of bidding options, it can be overwhelming for Google Ads beginners to know which one to select. That’s why Sales & Marketing Technologies SMT has created a two-part guide on Google Ads bidding to help you set up your campaign with confidence. In "Part One," we’ll answer: What is a bid strategy? Why do you need to determine your...
Why CRM Software is Crucial For B2B Sales
Customer relationship management CRM software offers many benefits for B2B sales like being able to manage and analyze customer interactions and data throughout the customer lifecycle, improve customer relationships, and retain customers. All of which, of course, drive sales growth. Check out the five signs that your B2B sales team needs CRM software! Top 5 Signs You Need CRM Software By automating certain processes with CRM software, businesses can increase productivity while providing actual...