Is Your PPC Campaign Ready for Mobile?
According to a report from eMarketer, U.S. mobile search ad spending was projected to have grown by 83 percent in 2014. We’ve talked before about how Google’s algorithm is soon to be taking a switch to rewarding mobile-friendly websites in their search rankings, but is your Pay Per Click PPC campaign ready for the mobile shift as well? With more and more competition getting into the mobile advertising game and cost-per-acquisition continuing to rise, the best way to combat this...
Local Centroids: How They Affect Local SEO
In the past, centroids, or central points of relevance, were determined by a specific location in a city, such as the town hall. Based on this type of city centroid, many local search-ranking variations could be explained by the distance from the centroid in certain searches. Businesses that were closer to the central hub appeared to experience a ranking advantage. In 2013, local search expert, Mike Blumenthal, updated his view of the centroid with his definition of industry centroids. "If you...
What Healthcare Providers Need to Know About Content Marketing
Healthcare marketing success isn’t something that happens overnight, but it is becoming easier than ever to reach your audience online. According to Pew Research, about 72 percent of Internet users search for health information within the past year; making healthcare the second most-searched service online. With so many people searching for expert healthcare information, having a platform to share high-quality, valuable information will keep patients coming back to your website more and...
Top Questions Your Web Designer Will Ask You
When you begin working with a web designer at an Orlando web design company, there are some common questions they may ask in order to present you a mockup that you’ll enjoy and that is suited for your business. By knowing the answers to these questions ahead of time you can save time during the beginning stages of the design process. Favorite Websites in Your Niche Unless your business is breaking into a brand new niche, there are websites out there that you probably think have a good...
Showcase Orlando Web Design for Award-Winning Granite Company
At Sales & Marketing Technologies, we have the opportunity to work with some great clients and create beautiful web design and development work for them. We recently had the pleasure to work with an award-winning Orlando granite manufacturer and installer, Zsolt Granite Corporation, to create this simple and elegant web design. One aspect of this website that makes it work so well for our client is the Inventory section. Bringing in hand-selected granite slabs from Brazil and Spain is...
Switch to Responsive Design or Risk Google Search Rankings
You may have heard a lot about mobile-friendly or responsive design in the past year or so, but how important is it for Google and search rankings? Well, Google’s recent announcement on Webmaster Central has finally confirmed what we’ve been preparing for. What Google Has to Say The announcement from Google has confirmed what we’ve already been saying; that having a mobile-friendly website is essential to a successful SEO strategy. Google’s exact quote was, Starting...
How to Update Your Website Without Devastating Your SEO
Whenever one of our clients is going through a website redesign, we have to pay special attention to ensuring that our search engine optimization SEO efforts don’t get thrown to the wayside. This is much easier if our web development team is handling the redesign, as we can work closely with them to ensure everything transfers smoothly. However, that’s not always the case. In the event that another company is handling your redesign, you want to make sure that they can handle the...
Advertising on Twitter: What You Need to Know
Twitter has come a long way in the past few years in terms of their advertising options. Although it’s still not as detailed as Facebook or LinkedIn advertising, it is able to create an impact for businesses that utilize their ads. Promoted Tweets Promoted tweets are one of the options that Twitter created for their advertising. This tactic is used to gain visibility for specific tweets that you send out. When using this type of promotion, people who are searching for keywords associated...
How to Plan Your Website Architecture
Planning your website architecture is like laying the foundation of a house. Taking the time to plan it properly will save you time and money in the long run. A well-planned site is not only beautiful and functional, but will also convert better and allow your visitors to interact with your content in the most intuitive way. What is Site Architecture? Website architecture is the approach to the design and planning of websites that require particular attention to the business plan, usability...
Mobile Web: Search and Social Still Conquer Apps
With the introduction of even bigger and smarter phones, how are the trends changing in relation to the time being spent on them? The interesting thing is; it’s not. While more and more apps are introduced into the marketplace every day, the majority of time being spent on the mobile web is through search and social media channels. A report released by IAB shows that search and social media are the primary ways that mobile users discover new content on their smartphones. So what does...