Case-by-Case Legal Web Design in Orlando
In the legal industry, it is especially important to look at every client’s case as an individual. We believe the same thing is true for web design and development. SMT has created many unique and custom websites for businesses in a wide range of industries. None of them look or function exactly the same, even in the same industry. One of our latest redesign clients came to us from Baltimore, MD and the surrounding areas looking for a clean and professional legal website. We sat down...
How to Optimize for Mobile Marketing
Mobile marketing goes beyond having your landing pages the correct size for mobile or tablets. Consumers' behaviors and goals vary depending on which device a person is using at the time. Building a strategy specifically for mobile will help you get the most out of your mobile audience and bring you more leads. Here are some things to note when building a mobile marketing strategy: Mobile users are typically in research mode. Studies have found that mobile audiences are generally in a research...
Local SEO: Tips for Getting Found
A few weeks ago, we posted an infographic about local SEO and how it can help get you better placement in search results, including Google’s local search results pack. In this article, we will share some tips on why and how to set your website and marketing plan up to dominate local SEO.
Google+ Local
Setting up your Google+ Local page is one of the most important citations your business can have in order to appear in Google results. Be sure to use the NAP Name/Address/Phone...
5 Marketing Elements Every Business Needs
Every business, big or small, needs the same basic marketing elements to survive past year one. Beyond that, if these businesses are looking to grow, there are going to be even more steps in the marketing process. For now, we’re going to focus on the five basic marketing needs for any business. #1 A Marketing Plan Even small businesses can benefit from a solid marketing plan. From social media and content calendars to places they are going to be advertising offline, these actions and...
Building a Website Worth Visiting
While surfing the web you may have come across websites that were unattractive or uninformative and they left a bad taste in your mouth as you click the back button to find another site. As a brand, your website is not only often your first impression but it is also an important way to build a relationship with these potential or current customers. Your website needs to attract customers visually and the content on your site needs to speak to your customers and encourage them to choose your...
Finding New Customers With Local SEO
Local businesses, or businesses that have a physical storefront, require a special emphasis on local SEO in order to be found online. Unlike their ecommerce counterparts, these local businesses such as dentists, mechanics, flower shops, etc., can use their locations to their advantage in search engines like Google. By following our guide to local SEO your business can have its own Knowledge Panel, Google Map Pin, and get placed in the local pack results for search. Here’s an example...
3 Tips for Your Small Business to Rule Facebook
You may by worried that your small business cannot compete with the big brands on Facebook, but there are plenty of reasons you should still be part of the Facebook community. With over 1.3 billion active users, Facebook should not be ignored. Here are our three tips for making the most out of it for your small business: 1. Let Your Fans Inspire You Thinking of running a new special? Wondering if people wish you were open earlier or later? Wanting to see which event your fans are the most...
The Top Predicted Trends for Digital Marketing in 2015
2015 Online Marketing Trends 2014 has been a wild ride with Google updates, the realization you now have to pay to play for Facebook reach, and content creation becoming more important than ever. As we approach the end of 2014, let's take a look at what has gone on this year and what we can expect moving into 2015. Mobile-Optimization Importance Continues In 2014, responsive design became a priority for businesses as mobile traffic continued to steadily increase with the introduction of larger...
Facebook Like-Gating Ends: What That Means For You
The plug has been pulled on Facebook’s policy for
Like-gating campaigns. Started on November 5, 2014 Facebook no longer allows company or brand pages to offer rewards, gated apps, or app content based
on whether that person has Liked their page or not. The reasoning behind this
change was to encourage people to Like pages based on whether they were truly
interested in the company offering the rewards and not solely Liking the page
to gain access to the content or prices.
Some people...
3 Tips to Make Your Blog Posts More SEO-Friendly
Writing an SEO-friendly blog post starts with the ability to write for your audience. Creating an easy to read and digest blog post will improve important factors that help with your SEO efforts for your website, such as Session Duration and your site’s Bounce Rate. It is also much more likely that your content will be shared if people actually read it and enjoy it, which helps increase your website’s reach. Creating fresh, quality content for your website is becoming increasingly...