SEO Starter Kit for New Business Owners
As a new business owner, you may already have your business plan, products and services ready to be released to the world, but you may not have a customer base yet. If you are a business with a physical storefront, your physical location may be your first priority, as it should be. However, after that or perhaps if your business operates solely online, you will need a website in order to drive traffic and attract new customers. Having an aesthetically pleasing website is important, but almost...
Do You Have a Strong Web Development Team?
In today’s competitive web market, all companies strive to get a leg-up on the others to win over potential clients. There are many types of web clients; some wanting to be hands-off and allowing the web development professionals to do the work, while other businesses need to manage their sites completely and are simply seeking marketing strategies along the way. One thing is for sure; time has proven that if you want to keep your clients happy or obtain new web development clients, you...
What is Periscope and How Are Businesses Using It?
Periscope is a live steaming video app that came out earlier this year with the support of its parent company, Twitter. Plenty of people took notice of the new app; some called it yet another flavor of the month social app. But others of us dove in and discovered what marketers could use the new technology for. Periscope boasts over 10,000,000 users, more than that many individual posts, and impressions of well over 100 billion as of August 19, 2015 according to Salesforce. It’s been a...
Personal Branding: Facebook Profile or Page…. or Both?
Deciding to market yourself on Facebook is a pretty big
commitment. It will require page upkeep, regular posting and in some cases, the
ability to navigate Facebook advertising. Thankfully, the advantages of using
Facebook to market yourself are just as high. But once you’ve decided that
Facebook is right for you, you need to determine whether to move forward using
a Facebook Profile, which most people on Facebook operate under, or a Facebook
Page.
This article isn’t whether to...
3 Common Facebook for Business Mistakes
If you haven’t realized the power of social media in scaling your business, you are missing out on incredible potential for company growth. In the last year, there was almost $15 billion spent on Facebook ads, 30 million business pages, and 1.49 billion monthly active users. Facebook has one of the highest influences on the social marketing space currently, and by ignoring its possibilities, you are limiting the amount of success your online marketing can have. The critical thing to...
What Are Dark Facebook Posts and How Can You Use Them?
Do you have several different audience segments that you’d
like to target on Facebook? Then dark Facebook posts might be your solution.
Dark posts, also known as unpublished posts, are a great
way to tailor different messages to various audiences that don’t have much in
common without posting multiple messages to your page timeline. Dark Posts vs.
Targeted Posts
Dark posts are not the same as targeted posts, though they
have a lot in common. They both allow you to...
A Brief Look Into Local Search
While the algorithms and strategies behind local search can easily get complicated and messy, today will only be a brief look at local search and ways that we can use simple tactics to better our placement in Google’s Local Pack. As you may have recently seen, Google changed their Local Pack feature to now only include three instead of seven local results on a search page. For this reason, it is even more important to take a look at what you can do to improve your local search rankings...
How Email Can Drive SEO Results for Your Business
While the connection between email and SEO isn’t as cut and dry as some of the other methods of search engine optimization, it can be a very useful tool to keep your audience engaged and directing traffic in a way with which other marketing channels just can’t compete. Google doesn’t crawl your individual emails, nor does the amount of subscribers equate to higher rankings, but here are some ways that email can impact your SEO efforts. 1. Audience Engagement Through Email...
Should I Rebrand My Website?
There is a lot to consider when deciding if rebranding your website is the right move. Some businesses bought exact match or partial match domains in the past, such as FlowersAndVases.com, and they are starting to rethink those choices in favor for more brandable website URLs to better match their social media and content marketing efforts. The website FlowersAndVases.com doesn’t stand out at all; it could be any flower shop. Whereas a URL that corresponds with a more definitive business...
Historical Blog Optimization: Reviving Your Blog
Blogging has been an integral part of some businesses like ours for many years now. But with the purpose of blogging and Google algorithms changing over that time, it leaves your blog looking very bleak and not bringing you much new traffic or leads. That’s why at Sales & Marketing Technologies, we have started implementing historical optimization by updating old blog content to meet the current standards. What is Historical Blog Optimization? In its simplest form, historical blog...