10 Reasons Your Company Should Blog More
There is a clear knowing / doing gap when it comes to blogging. Companies know they should be blogging, but they are not doing it. The gap of people actually blogging and those who know they should continues to expand. As we work with clients, we educate them on the value of blogging. We have found companies are more likely to blog if they can see a correlation between posting blogs and increasing revenue. So we've compiled a list of the 10 beneficial reasons your company should blog more...
3 Things to Consider When Developing Your First Website
What is the objective of your website? Before you start building your website, it’s advisable to sit down and write out a business plan. How does your website fit into the plan? Is it going to be used as a resource to inform a buyer before contacting you? Is it going to be used as a point of transaction? If so, it may make sense to incorporate a software solution designed for e-commerce. Your business plan should dictate the type of website you are planning to create based on the...
Does Experience Matter for Digital Marketing in Orlando?
Imagine a scenario in which you, or a loved one required heart surgery. After hearing the diagnosis, would you solicit two or three additional medical consultations? Once you elected to move forward with the surgery, how much time would you spend finding the right heart surgeon? I am sure you would evaluate how long the surgeon has been practicing medicine as well as look at his/her track record. In this scenario, experience matters. You want someone conducting the surgery who will put you in...
Why Do People Share Online?
A recent study was done by the New York Times’ Consumer Insight Group looked at the psychology behind sharing on social media platforms. It asked three main questions: what motivates consumers to share content, are there distinct personalities with different motivators, and how can this information help advertisers. The study combined in-person interviews in major cities, a sharing panel, and a quantitative study of 2,500 online sharers in order to develop a comprehensive view to answer...
Time to Transition your Yellow Page Ads to Digital Marketing
Two weeks ago, a package of eight Yellow Page directories, bound together, appeared lying next to our mailboxes. I opened the package and took out one of the Yellow Pages. It was notably lighter than years past, a sign advertisers had begun to pull their ads. I wanted to conduct a social experiment, so I left the seven remaining Yellow Page directories by the mailboxes. Two weeks had passed and the seven Yellow Page directories remain slightly bound in plastic. The Yellow Page books, once...
Using Social Media for B2B Marketing
Often times, companies within the business to business B2B realm are at a loss when it comes to social media marketing. If you are a B2B company and are trying to utilize social media networks, such as Facebook, for marketing purposes, you should start by: Understanding your audience : Knowing what is important to your audience on the platform is important. For example, you may update your Facebook fan page with information about your company’s cookoff to help humanize the company. This...
Expand the Reach of your Dental Promotions through Facebook
In conversations with dentists, I am always asked of ways to increase their likes on Facebook. There is a definite value of getting a like" to your business page. It is a way to quickly distribute a message from your office to members of your Internet community. For example, when you post a promotion on your Facebook business page, it automatically appears on the newsfeed of everyone who likes your dental office. Imagine if you acquired 800 likes. When you post a promotion for a teeth...
Why Are Google Reviews Important for Orlando Law Offices?
It was reported in 2012 that nearly two-thirds of the people looking to hire an attorney used the Internet as part of their search. As a result, it makes sense to put your law office in the best position to attract these potential clients to your website. There are many ways to enhance your visibility online but one of the biggest determining factors when searching for any product or service is word of mouth and personal reviews. Google reviews are an important component of a strong legal web...
Helping the Next Generation of Business Owners
Sales & Marketing Technologies started 23 years ago with the thought of helping businesses grow through the use of technology. Over the past 10 years, the focus has been helping businesses grow by leveraging a strong Internet presence. Every Internet presence consists of an attractive and functional website, and an Digital marketing strategy to attain visibility. Dental Websites Demystified Over the years, SMT has been very successful in helping our dental clients build strategic web...
For Orlando Lawyers, Are Facebook Ads Worth It?
Are Facebook Ads Worth It? Absolutely! Depending on your practice area, Facebook ads can be extremely useful in reaching potential customers. Facebook allows for advertisers to narrow down where their ads will appear within their targeted Internet community. In November of 2013, I met with a personal injury attorney who was interested in boosting his practice’s new clients for motorcycle accident related injury. In the past he had tried billboard and Yellow Page ads. However, he noted...