How to Maintain a Quality and Trusted Google Business Listing
It’s not enough to simply set up a Google My Business listing; you also need to maintain your profile’s quality to build trust with customers. Problems often arise when businesses set it and forget it. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to issues like incorrect information, hacking, false reviews, and more. Not only can your Google business listing build or break trust with customers, but it’s...
The Ultimate Guide for Enhancing Your Local SEO
Local SEO is a mighty tool for smaller sized businesses that want to attract high-intent qualified leads, especially if they need to target people in their city, state, or region. The goal of local SEO is to increase a local business’s ranking positions in search results for a particular location. To simplify it, think of it like a laser beam focusing on a specific area rather than a flashlight spreading over a wide area. Like anything else related to SEO, it’s not an exact science...
5 Essential Building Blocks for Online Marketing Success
Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basics building blocks to a successful internet marketing campaign.
The five essential building blocks for internet marketing success...
A Quick Guide to Search Intent and Optimizing Your Website For It
When it comes to the customer journey online, there are a
few different stages that they go through before making a purchase.
Here are the buying
stages:
Awareness: The customer becomes aware
of a problem or need
Interest: They seek out information to
find a solution
Consideration: They evaluate specific
products or services
Purchase: They make a decision on what
to buy
Their search queries will be very different depending on which stage of the buying...
How to Build a Solid B2B Digital Marketing Strategy
Updated: June 3, 2019 One of the toughest challenges in building a successful B2B internet marketing strategy is figuring out where to start. This can be especially challenging for B2B companies, because the marketplace is mostly geared towards promoting B2C products and services. Building a solid B2B digital marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their online presence, while...
How ‘Position Zero’ in Google Search Impacts Your Website’s Traffic
Is your drop in traffic a true indicator of less visibility in search results? Or is it merely because you’re showing up more prominently? In the past, we’ve talked about Google’s search interface changes and how they impact the overall search results - like our article breaking down how to get in Google’s Answer Box also known as a Featured Snippet or 'Position Zero'. How to Get A Featured Snippet in Google's Answer Box While getting featured can lead to more...
Is Facebook the New Local Search Engine?
Facebook started allowing Business Pages on their social media platform back in
2007, but it didn’t necessarily help with the discoverability of your business
at that time.
It wasn’t until 2014 that they launched their new and
improved version of the Places directory and local business search became a
focal point for Facebook as a way to compete with Foursquare and Yelp - which
kicked off a new way to search for businesses on the platform.
Are you utilizing your Facebook...
3 Types of Promotions That Help Grow Your Business
There are an infinite number of ways to promote your
products and services, which can make planning your promotions a bit
overwhelming. Thankfully, there’s an easy way to pick the right type of promotion
for your business.
The key to running a good promotion for your business is to
choose exactly what you want your audience to do, and then design your
promotion to encourage that behavior.
There are three key promotional categories:
Acquisition Monetization Activation
Learn more...
Why Page Speed Matters for Search Engine Optimization
The web is moving faster than ever – literally, according to
Google.
Google announced that it would be releasing its official
Google Speed Update back in July 2018, and since then they’ve seen some drastic
changes. After Google gave site owners notice of the update in January of 2018,
Google saw that that the slowest one-third of traffic had performance metrics
improve by 15% to 20% in 2018. In contrast, it saw zero improvements in 2017.
That’s a pretty vast...
Top 5 Web Design Metrics to Consider
Updated 4/16/19
In the world of web design there are a lot of trends and fads that come and go, but some aspects of web design remain relevant and critical to any project.
While staying up-to-date is important for aesthetic reasons, these metrics are the basics for user-experience UX.
1. Compatibility
There are a few types of compatibility to take into account when analyzing this web metric. First of all, there is the obvious lesson that Internet Explorer has taught us, not...