5 Tips to Improve Your PPC Campaign’s Performance
It’s not enough to set up your pay-per-click PPC advertising campaign, you’ll need to monitor and optimize it on an ongoing basis if you want to improve its performance. Fortunately, there are steps you can take with your PPC campaign to achieve a higher return on investment ROI. Check out our five tips to see how you can enhance your PPC campaign’s performance. 1. Use negative keywords. Negative keywords are words or phrases that you DO NOT want your ads to show up for. By...
When Does Google Update Its Algorithm?
An important activity of search engine optimization SEO is keeping track of Google’s algorithm updates because minor changes today can become major changes tomorrow. That’s not to say that you must change and optimize your website every time Google updates its algorithm but it’s helpful to be aware of what’s going on to ensure your website doesn’t disappear from search engine result pages SERPs. Not every algorithm update will affect your website but a big part...
Top 5 Ways to Share Links on Instagram
Sharing links on Instagram can be a little tricky since it doesn’t allow clickable links in post captions or comments, however, there are other ways you can drive followers to your content. Check out our top five ways to share links on Instagram so you can increase traffic to your website and promote offers more effectively.
1. Add a Link to Your Bio
The simplest way to share a clickable link on Instagram is in your profile’s bio. You can use the profile bio link for your...
4 Social Media Stats You Should not Ignore
When you create and share content on social media, it should align and support your marketing goals, however, misinformation and unrealistic expectations often undermine efforts to achieve those goals. The good news is that like other types of internet marketing, businesses have access to a wealth of social media data that they can use to reassess their strategy and make necessary changes. Check out these four social media stats from a recent study by The Sprout Social you shouldn’t...
How to Collect More Reviews for Search Engine Optimization
Reviews play an important role in search engine optimization SEO and attracting more customers. Not all reviews, however, are given equal weight by Google because depending on how the review was collected, where it came from, and who wrote it, your business can suffer negative consequences. There are good and bad practices for collecting more reviews. In this article, we’ll show you which practices you should avoid and the steps you can take to get more reviews for your business.
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How to Maintain a Quality and Trusted Google Business Listing
It’s not enough to simply set up a Google My Business listing; you also need to maintain your profile’s quality to build trust with customers. Problems often arise when businesses set it and forget it. However, if you don’t regularly maintain your Google business listing, you’re opening up your business to issues like incorrect information, hacking, false reviews, and more. Not only can your Google business listing build or break trust with customers, but it’s...
5 Essential Building Blocks for Online Marketing Success
Creating a marketing plan for your products and services is one of the most important things you can do for your business. Finding ways to boost your brand awareness, connect with customers, and reinforce current relationships should constantly be on your mind. But with so many ways out there to market your business online, it’s hard to narrow down the basics building blocks to a successful internet marketing campaign.
The five essential building blocks for internet marketing success...
A Quick Guide to Search Intent and Optimizing Your Website For It
When it comes to the customer journey online, there are a
few different stages that they go through before making a purchase.
Here are the buying
stages:
Awareness: The customer becomes aware
of a problem or need
Interest: They seek out information to
find a solution
Consideration: They evaluate specific
products or services
Purchase: They make a decision on what
to buy
Their search queries will be very different depending on which stage of the buying...
How to Build a Solid B2B Digital Marketing Strategy
Updated: June 3, 2019 One of the toughest challenges in building a successful B2B internet marketing strategy is figuring out where to start. This can be especially challenging for B2B companies, because the marketplace is mostly geared towards promoting B2C products and services. Building a solid B2B digital marketing strategy is vital to a company’s overall marketing plan. Over the years, we have uncovered some key areas to help B2B businesses improve their online presence, while...
How ‘Position Zero’ in Google Search Impacts Your Website’s Traffic
Is your drop in traffic a true indicator of less visibility in search results? Or is it merely because you’re showing up more prominently? In the past, we’ve talked about Google’s search interface changes and how they impact the overall search results - like our article breaking down how to get in Google’s Answer Box also known as a Featured Snippet or 'Position Zero'. How to Get A Featured Snippet in Google's Answer Box While getting featured can lead to more...