How to Create a Marketing Calendar
As a business owner, you might not have a lot of time to be in marketing mode. You have other pressing tasks, but at the end of the day, you know marketing is absolutely essential in order for your business to grow and thrive. One of the best tools for organizing your marketing efforts and strategically timing your marketing campaigns is a marketing calendar. Here are a few steps for creating a basic marketing calendar: Review Your Target Customer Knowing your target customer is the first and...
Why You Should (Still) Be Blogging in 2018
Every year for the past 4 years, Orbit Media Studios surveys 1000+ business bloggers and publishes a research report on blogging statistics and trends. While there are some subtle changes throughout the years, one thing is clear - "Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder, Andy Crestodina. In fact, almost 30% of respondents reported ‘strong results’ as the effectiveness of their blogging strategy. Many businesses had seen...
Facebook to Start Demoting Posts That Use “Engagement Bait”
Facebook is switching up its algorithm once again, and this time it’s going to start lowering the reach for posts that use engagement bait. According to Facebook, Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on News Feed. Here are a few examples of engagement bait… React Baiting Facebook's example of react baiting is a post...
New Year's Resolutions: 5 Digital Marketing Upgrades for 2018
Digital marketing is an ever-changing landscape, and what worked a year ago or even a week ago might not work as well today. Many businesses still use outdated and/or ineffective marketing methods. As you are gearing up for the start of 2018, consider throwing out some of those under-performing marketing methods to make room for new strategies that will bring your business more qualified leads and increase sales. Here are some easy, New Year's resolution upgrades to make to your marketing in...
Is Your Website ADA Compliant? Why You Need to Know
Please note: We are digital marketers, not attorneys. Therefore, this article is not legal advice. If you need legal advice, you should speak with a lawyer. More and more, we’ve been hearing about businesses that have been threatened with a lawsuit for having a website that was allegedly not ADA compliant. In some cases, these lawsuits are nothing more than a shakedown for cash. They allege that the website is not fully accessible to disabled users and that they’d be willing to...
Facebook Introduces a Website Chat Plugin for Businesses
In a news release made on November 7, 2017, Facebook announced that its newest Messenger Platform 2.2 would offer new and exciting features that work to build engagement with customers. Facebook Customer Chat Plugin Release One of the most exciting features released in this update is the ability to extend your Facebook Messenger experience to your business’ website. With customer chat plugin, people can chat with businesses on their websites and in Messenger across web, mobile or tablet...
5 Types of Content That Can Grow Your Company
High-quality, relevant content truly is the key to success for reaching new audiences, engaging your current audience, and creating new business opportunities. But where do you start if you’ve never created content for your company before? What types of content can really help you move the needle? Here are five types of content that will give you maximum impact and return on investment for your business:
1. Dedicated Pages
Your website is not only your portfolio and information...
5 Reasons Why Content Is So Important
Updated 11/6/17
Most business owners understand the importance of their
website design, their branded social media pages, and even the idea of search
engine optimization, but when it comes to content marketing or blogging, they can’t seem to pinpoint why it’s
so important.
In this article, we’ll hit on the top five reasons you
should be creating content for your business. Whether that is through adding
content to your existing web pages or starting up a news...
3 Different Facebook Advertising Options for Different Budgets
If you’ve never tried Facebook advertising for your
business, you’re not alone. There are plenty of business owners who are worried
about making the leap into social media advertising.
However, Facebook advertising is one of the easiest ways to
jumpstart your paid advertising strategy. With nearly 79% of Americans who use
the internet engaging with Facebook in some capacity, it’s a great platform to
utilize for advertising.
Thankfully, Facebook has many different ad...
Top 5 Digital Marketing Trends to Watch for in 2018
As we enter into the fourth quarter of 2017, many businesses are already looking forward to 2018 and what they can expect to plan for in their marketing strategy. While some of these trends have emerged in 2017, or even the year before, you can expect to see them become more prominent in 2018. Here are five things that you should consider adding into your marketing strategy next year in order to stay ahead of the competition online. #1 Mobile-First Indexing Optimizing for mobile has been...