Three reasons why Long Tail Keyword searches are so important?
Long tail keyword searches are the secret to tremendous website traffic. Why are they so important and how do they work? Here are three reasons why long tail keyword searches are so important. After studying the traffic to a popular website whose domain name is the same as its primary keyword, we found that during a thirty day period the website received 500k visitors but only 12k of them were for the primary keyword. The other 488k visitors found the site using long tail keyword searches...
Google Leading Mobile Web
Surprised? Yeah, me neither. According to Nielsen Mobile, surprisingly sarcasm Google is the leading force in mobile search in the US. With iPhones, Google Androids, Blackberry Storms, and other internet capable phones, the mobile web is on the fast track for either booming success or failure due to overload. What I mean by failure to overload is this… We all know that mobile browsing is going to be huge! But when it does, will the mobile web have the capabilities, functionality, speed...
5 Great Google Adwords Tips for Saving Money
Running Google Adwords on a budget? We work with many small and local businesses that are battling the same issues as you. Therefore we've come up with some tips to lower your costs. Here are five Adwords tips to help you get more bang for your buck with Google Adwords. 1. Put your phone number in the Google ad, because some people are likely to call instead of clicking through. Having a strong call to action in your ads, such as 'call us now', will let customers know what to do next with...
Best Reputation Management Tips and Tools
Updated: Feb. 2015 When it comes to your image, or the image of your brand, reputation management is a phrase you need to know. The Internet is a very powerful and quick force. Negative comments on a blog, social media, or a forum can literally spread across the Internet in minutes and can result in a loss of business and profit. That’s where reputation management comes in. Monitoring what is said about you on the Internet and responding quickly, and with the right message, can reduce...
Hackers Can Steal Your PageRank
Recently John Mueller, a Webmaster Trends Analyst for Google, reported on his personal blog that hackers have been stealing PageRank from websites. He writes: In this particular case, a "massive amount" of sites were hacked and likely redirected through suomi.co.in. The Hackers were able to 301 redirect pages for search engine spiders only so the webmaster and site visitors never saw a change on the site. By redirecting the Spiders this way the Google believed the site had moved and began...
Google Releases Guidelines for Bloggers
Earlier this week Google released a new set of Blogging Best Practices in their Creating a Google-friendly site section of Webmaster help.
The document starts out with Google reiterating their pro-blog feelings:
If you have a website but don’t have a blog, consider creating one: A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update, and rich, useful, and original blog content will encourage...
How do I increase traffic & sales on my website?
I hear this question How do I increase traffic & sales on my website? all the time, and the funny thing is most of the time its from clients who’s sales have doubled and even tripled over the past year. The answer to this question is simple but applying the principles is not quite as simple because it usually requires some work. To increase traffic & sales on websites, I like to use what I call the CLUB method which is: C = Content Content needs to be fresh, think of your website...
How To Launch A New Site
Shhh… Do you hear that? Yeah, me neither. If you want to avoid launch failure and the crickets, follow these easy steps to create a buzz about your newly launched site.
1 Check, Check, and Check Again
I can’t tell you how many internet users shy away from websites because of failed image loads, broken links, and/or internet browsers displaying the content wrong. It is so important to do a thorough check of your site to assure the functionality and display check in multiple...
When Great Google Rankings Hurt Your Business
Never would we have ever thought that great Google rankings could hurt your business, but its true. So many businesses are focused on Google rankings that the most important thing is usually over looked. Conversions, whether your conversion is a sale or just supplying important information about your company, that should be the focus of your Digital marketing. So how do great rankings hurt your business? Its when you rank great for irrelevant terms, terms with little or no search demand, or...
SMT Launches New Healthcare Web Design
Sales & Marketing Technologies is pleased to announce the launch of the Healthcare Consultants Pharmacy Staffing Division newly redesigned website. The redesigned site provides an updated look and feel while enhancing the site visitor’s experience with HCC’s brand. By creating an updated website we were able to enhance their existing website architecture, allowing the website to be easily navigated and to allow for a clear call to action to be in place to guide visitors. With...