How to Boost Your SEO Tactics for Free
Search Engine Optimization SEO doesn’t require a huge budget for small businesses and startups but it does require a major time investment. With Google algorithm updates like Panda, Penguin and others, you need to constantly be on the look out for what will throw off your organic rankings next. If done well, DIY SEO tactics can still have great results. Here are some things that you can do to better your SEO for free: 1. Consistently Maintain a Blog Maintaining an active blog filled with...
5 Tips for Choosing Your Domain Name
You’re ready to take your business online. You’ve got your business plan, mission statement, your logo, etc. when you run into your first roadblock, choosing your domain name. Your domain will be your website’s identity and should be associated with your actual business. This will determine how easily your website will be found on the internet. Here are some tips to keep in mind when selecting your domain name: 1. Keep it Simple Along with most things, the simpler something...
Designing Your Brand’s Logo
They’re the ultimate symbol for your brand and they’re anything but simple to design. Logos are often your first impression, and can ultimately lead to the decision to purchase from you. In a world full of logos, how do you make yours stand out? Know your brand When creating your logo, the most important aspect is ensuring it speaks to what your brand is about. Creating a list of words that embody your brand is a good place to start. Taking that a step further, you could also...
Mobile Websites are Becoming Crucial to Every Business
By the end of 2013, over a third of Internet usage came from smartphones and tablets, according to Walker Sands Communications’ Quarterly Mobile Traffic Report. This statistic alone is enough to make it crucial to have your website display correctly on a mobile phone. 4 out of 5 smartphone users say they do some online shopping on their phones. This means if your website is hard to read on a mobile phone, you are losing customers! One way to convert mobile users is to keep the most...
What is Facebook Paper?
In an age of technology and ever changing social media platforms, there’s one that seems to keep leading the pack. Facebook has been on the cutting edge of social media since it’s creation and it keeps pushing forward in hopes to make things easier for the users. The problem is that with all the updates, new users, ads and everything else that rolls into our daily interface, things can get a little cluttered. This is where Facebook Paper comes into play. Straying away from the...
Large Increases in Facebook Mobile Users
As of a couple of weeks ago, Facebook released their 2014 Financial Summary for the second quarter. Mark Zuckerberg starts out the release with, We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world. Statistics are showing plenty of great increases across the fo r Facebook. When comparing 2013 to 2014, there is a 19% increase in the daily active users, which brings the total count to a whopping 829 million...
What Is Panda 4.0? What You Should Know.
Since we specialize in digital marketing and SEO, hearing that Google is releasing a new update is something we don’t take lightly. Whenever Google makes changes, they shape our marketing strategies and what we do for our clients. Recently, Google updated their well-known Panda update which was known around the world as Panda 4.0. As of today, Panda 4.0 is the largest algorithm update in 2014 and we’re here to tell you all about it. Panda 4.0 began rolling out on May 20 th...
Google Analytics iPhone app. What's in it for you?
It’s official. Google Analytics has released an easy way to keep track of all your important statistics on the go. The Analytics app lets you check out all of your favorite features, including real time statistics, from the comfort of your Smartphone. In addition, this app can be used to see user behaviors, acquisitions, conversions and more. For years, I’ve relied on third party apps which have always been clunky, slow and generally not a pleasure to navigate through. Being in the...
Network Better with LinkedIn’s New App ‘Connected’
Professional social network, LinkedIn, announced an overhaul of one of their stand-alone apps, Contacts, on Thursday. The new and improved app, named "Connected" includes a slew of features you may not have known were available before.
The original app, Contacts, was more than just that. The app also included a to Do tab and a News-Feed stream of alerts, such as birthdays, work anniversaries, or new job notifications. In the updated Connected app, these alerts are now brought straight to...
Pay-Per-Click Advertising Provides Instant Exposure
Over the years, Pay-Per-Click advertising PPC had developed a negative reputation. People claim it is too expensive, or generates little results. However, if used correctly, PPC advertising is a way for your company to get instant exposure to new clients and revenue opportunities. I have found it’s the mismanagement of the PPC campaign, rather than the product itself, that has led to poor reviews. When used properly, PPC advertising is a way to get your businesses name on the front of...