Digital Marketing: Investing Wisely in your Business
If you have a website, you need traffic. Unfortunately many people know this and also come to realize their lack of knowledge on how Internet traffic really works. There are lots of opportunities out there offering you thousands of targeted visitors to your website for just a few bucks, or a directory promoting your website on Google on your behalf. If you do not advertise your business, your incoming flow of customers will be low. Nowadays simple word-of-mouth and referrals are not sufficient...
Reduce SPAM without CAPTCHA using a CustomValidator
There are plenty of resources and methods out there you can use to reduce the amount of submissions to a form on your website by non-humans. Some website administrators get hundreds or thousands of submissions from bogus people. They are often automated bots searching for open holes your website to infuse content for whatever their purpose is. Many times it is to promote their own website, content, or services. Sometimes they are attempts to cause the website or webserver to crash, inject...
Optimizing Search Engine PageRanking by Using Dynamic 301 Redirects
How to Optimize your Page Rank Those SEO-savvy web programmers and search engine optimization specialists are familiar with the problem caused by changing a previously ranked URL to a new URL. For example, an old page that a search engine has ranked on page 1 may be www.domainname.com/about/default.aspx. For a variety of reasons, it may be necessary to change the URL to www.domainname.com/about-us/. The new URL will be identified by search engines as a new page, even though it is the same...
Tips on Choosing a Good Domain Name
Choosing a domain name is probably the most important step in getting your business online. When choosing a domain name for your business there are several factors to consider before you make that final purchase..COM – The.com domain extension is probably the most recognized and trusted domain extension. Now if you are a non-profit or healthcare organization you may want to consider the.org domain extension. And whatever you do stay away from the.info. The.info domain extension has...
Bing - Ask your friends to recommend
Bing is now giving you the option to send local search results to your Facebook and Twitter friends along with the option to email them the results in order to ask them if they agree with the results or have a better option. This is a direct way to see what your friends, coworkers, or mentors have to say about a particular location. As a consumer this gives you a quick way to find out if a restaurant is any good, etc. But as a business, you need to be aware that your listings are being...
Search Engine Optimization in 2010
Search engines are always changing their algorithms, sometimes as often as twice per day, but lately there have been some major changes that will affect the way search engines produce results.
Recently, major engines like Google and Yahoo introduced a real-time search feature that scrolls recent Tweets from Twitter containing the searched keyword. With Twitter's explosive growth this year, this change now exposes the millions of conversations happening on Twitter, especially when it comes to...
Can Your Marketing Survive On PPC Alone?
There has been a lot of debate on whether a business can survive and thrive using pay per click PPC marketing alone. While PPC marketing can be very effective, using it without an organic search plan can be costly. There are several reasons PPC marketing needs to be coupled with organic search strategies. 1 Your Google Adwords bids can cost you more if your campaigns and landing pages are improperly optimized. Google states "Include specific keywords that directly relate to the specific theme...
4 Online Marketing Techniques Your Business Should Be Using
We all know how important it is to be engaging customers online, but how do we accomplish this? Here is a list of 4 online marketing techniques your business should be using. 1 Search Engine Optimization SEO By implementing an SEO strategy, you are optimizing your website to be found under certain keywords in the search engines. Users typing in these keywords are typically looking for information regarding their keyword; hence, targeted audience. If your site is setup properly, then you should...
Why Online Marketing Should Be In Your 2010 Marketing Budget
If it’s not too late, I wanted to go over your 2010 marketing budget. No, I physically can’t look over it, but what I can do is list off reasons why you should invest in an online marketing strategy. It’s a tough advertising world out there with all of the advertising options you have especially when they ALL say they deliver a good ROI. I’m not here to pick on the other guys today, I’m just here to tell you what online marketing can do for your business. The...
What Google Real-Time Search Means to Your Business
Real-time search makes social media more important On Monday, Google made a giant leap to the front of the real-time search game by adding "Latest Results", a real-time search result box, to the first page of search results. The "Latest Results" feed pulls results from major news sources, blog posts and social networks including Twitter and FriendFeed. Here's an example from Google: Try it out for yourself: Google real-time search for 'Pearltrees', a French social network. The "Latest...