When to Stop Fighting: How to Have a Great Company Culture
Having a truly open company culture can be very challenging these days. It seems like the more "social networked" we become the more employees are aware of what is going on inside the company they work for. You can't stop the spread of technology. With that increased knowledge comes the desire to participate in decisions made within the company. Like all companies, with serious decisions comes serious debate. Sometimes, there may be heated, passionate debates about what action should be taken...
Which Social Media Platform Should I Use?
With all the hype around social media and people tweeting, liking, snapping and commenting, it might be a little difficult to figure out which platform or platforms you should setup your business on. Depending on your industry, the answer might be some or it might be all but that's what we're here to help you with. When trying to decide which social media platform your business should be on, take a look at the following stats: 8 out of 10 internet users are reached by blogs and social media...
Five Tips to Assess Your Website's Ability to Convert Visitors
When people visit your website, they are seeking information. In this day of instant information, a consumer is going to quickly scan your website to determine if your products and/or services are right for them. Spend a moment to take a step back and evaluate: Does your website convey a professional image of your company? If your website doesn't convey what your business does, then your website isn't doing its job. Having a professional website design and layout is essential to the success of...
10 Reasons Your Company Should Blog More
There is a clear knowing / doing gap when it comes to blogging. Companies know they should be blogging, but they are not doing it. The gap of people actually blogging and those who know they should continues to expand. As we work with clients, we educate them on the value of blogging. We have found companies are more likely to blog if they can see a correlation between posting blogs and increasing revenue. So we've compiled a list of the 10 beneficial reasons your company should blog more...
3 Things to Consider When Developing Your First Website
What is the objective of your website? Before you start building your website, it’s advisable to sit down and write out a business plan. How does your website fit into the plan? Is it going to be used as a resource to inform a buyer before contacting you? Is it going to be used as a point of transaction? If so, it may make sense to incorporate a software solution designed for e-commerce. Your business plan should dictate the type of website you are planning to create based on the...
Does Experience Matter for Digital Marketing in Orlando?
Imagine a scenario in which you, or a loved one required heart surgery. After hearing the diagnosis, would you solicit two or three additional medical consultations? Once you elected to move forward with the surgery, how much time would you spend finding the right heart surgeon? I am sure you would evaluate how long the surgeon has been practicing medicine as well as look at his/her track record. In this scenario, experience matters. You want someone conducting the surgery who will put you in...
Why Do People Share Online?
A recent study was done by the New York Times’ Consumer Insight Group looked at the psychology behind sharing on social media platforms. It asked three main questions: what motivates consumers to share content, are there distinct personalities with different motivators, and how can this information help advertisers. The study combined in-person interviews in major cities, a sharing panel, and a quantitative study of 2,500 online sharers in order to develop a comprehensive view to answer...
Time to Transition your Yellow Page Ads to Digital Marketing
Two weeks ago, a package of eight Yellow Page directories, bound together, appeared lying next to our mailboxes. I opened the package and took out one of the Yellow Pages. It was notably lighter than years past, a sign advertisers had begun to pull their ads. I wanted to conduct a social experiment, so I left the seven remaining Yellow Page directories by the mailboxes. Two weeks had passed and the seven Yellow Page directories remain slightly bound in plastic. The Yellow Page books, once...
Using Social Media for B2B Marketing
Often times, companies within the business to business B2B realm are at a loss when it comes to social media marketing. If you are a B2B company and are trying to utilize social media networks, such as Facebook, for marketing purposes, you should start by: Understanding your audience : Knowing what is important to your audience on the platform is important. For example, you may update your Facebook fan page with information about your company’s cookoff to help humanize the company. This...
Expand the Reach of your Dental Promotions through Facebook
In conversations with dentists, I am always asked of ways to increase their likes on Facebook. There is a definite value of getting a like" to your business page. It is a way to quickly distribute a message from your office to members of your Internet community. For example, when you post a promotion on your Facebook business page, it automatically appears on the newsfeed of everyone who likes your dental office. Imagine if you acquired 800 likes. When you post a promotion for a teeth...