How ‘Position Zero’ in Google Search Impacts Your Website’s Traffic
Is your drop in traffic a true indicator of less visibility in search results? Or is it merely because you’re showing up more prominently? In the past, we’ve talked about Google’s search interface changes and how they impact the overall search results - like our article breaking down how to get in Google’s Answer Box also known as a Featured Snippet or 'Position Zero'. How to Get A Featured Snippet in Google's Answer Box While getting featured can lead to more...
Is Facebook the New Local Search Engine?
Facebook started allowing Business Pages on their social media platform back in
2007, but it didn’t necessarily help with the discoverability of your business
at that time.
It wasn’t until 2014 that they launched their new and
improved version of the Places directory and local business search became a
focal point for Facebook as a way to compete with Foursquare and Yelp - which
kicked off a new way to search for businesses on the platform.
Are you utilizing your Facebook...
3 Types of Promotions That Help Grow Your Business
There are an infinite number of ways to promote your
products and services, which can make planning your promotions a bit
overwhelming. Thankfully, there’s an easy way to pick the right type of promotion
for your business.
The key to running a good promotion for your business is to
choose exactly what you want your audience to do, and then design your
promotion to encourage that behavior.
There are three key promotional categories:
Acquisition Monetization Activation
Learn more...
Why Page Speed Matters for Search Engine Optimization
The web is moving faster than ever – literally, according to
Google.
Google announced that it would be releasing its official
Google Speed Update back in July 2018, and since then they’ve seen some drastic
changes. After Google gave site owners notice of the update in January of 2018,
Google saw that that the slowest one-third of traffic had performance metrics
improve by 15% to 20% in 2018. In contrast, it saw zero improvements in 2017.
That’s a pretty vast...
Top 5 Web Design Metrics to Consider
Updated 4/16/19
In the world of web design there are a lot of trends and fads that come and go, but some aspects of web design remain relevant and critical to any project.
While staying up-to-date is important for aesthetic reasons, these metrics are the basics for user-experience UX.
1. Compatibility
There are a few types of compatibility to take into account when analyzing this web metric. First of all, there is the obvious lesson that Internet Explorer has taught us, not...
10 Amazing FAQ Page Examples and Why You Need One
Frequently asked question FAQ pages not only serve as a way for your audience to quickly find answers to the questions that they many have about your business or industry, but they also serve another important purpose – they can help your search engine optimization efforts. FAQ pages have been gaining traction as a marketing tool again with the growth in voice search, mobile search and personal/home assistants and speakers. That’s because these types of search results usually rely...
Facebook to Add New Relevancy Metrics for Ads – How This Helps Your Campaigns
A few years ago, Facebook introduced the Relevance Score as an attempt to ‘grade’ your ads on how relevant they are to your target audience. Unfortunately, it was not always clear exactly how this scoring system worked and it left many users confused on how to improve their scores, which was a pretty big deal considering these scores seemed to have some impact on the performance of your Facebook ads. Now Facebook is rolling out a new system to show advertisers how their ads are...
5 Ways to Simplify Your Complex Content
The goal is simple: sell more of your products or services.
However, sometimes your product or service isn’t exactly the
easiest thing to explain. If you have a complicated subject matter to cover, it
can be tricky to find the ideal balance of explaining things in the simplest
terms and not bore readers right off your website.
So how do you make complex content or boring subjects easy
to understand and exciting for your target audience?
1. Avoid Jargon/Complex
Words
Might...
The Differences Between LinkedIn and Facebook for Business
Updated: 3/12/19
One of the first questions you should ask yourself when planning any marketing campaign is, Where does my target audience congregate? The answer to this question will usually help determine which platform you should use for marketing whether that’s a social media platform or not.
Unfortunately, there are times when it is not 100% clear which platform is the best to use for marketing. For those times, a basic understanding of the available options can help.
In...
How Combining Content Can Help Your Website’s Search Ranking
In a recent Webmaster Hangout, Google’s Senior Webmaster Trends Analyst, John Mueller answered questions about when combining pages makes sense and when it doesn’t make sense, as well as some reasons why you should or shouldn’t do it. The basic breakdown from Mueller was this: Yes, merging weaker pages into a single page may result in a strong and more relevant web page in the eyes of Google. However, there are still certain rules to be followed, such as those pages must be...