How the Latest Technology Changes are Affecting our Web Surfing Habits
Every article on device sales shows mobile device sales going through the roof and PC sales declining. Does that mean that people have stopped buying computers? Not from what we've seen. Gartner estimates say there were about 325 million PC and Macs sold in 2013. That is more than one computer for each person in the U.S. The mobile device that seems to be affecting the PC sales the most is the tablet. Not everyone has a tablet... yet! According to Pew Research, as of September 2013... 42% of...
What Happens When You Combine A CRM, Video, SMT, And A Group of Prospects?
Answer: You get an advanced form of Video Sales & Marketing Technology SMT is always looking for unique ways to reach and create a significant and lasting impression on target prospects. The latest product we have developed is a video marketing system VMS. The VMS was developed to send out targeted video emails to anyone in a Customer/Prospect database. That doesn't sound that complicated, however, there is more to it. What makes our system unique is that you can send a series of videos...
Is YouTube a Good Idea for an Attorney?
YouTube has grown leaps and bounds beyond the days of piano playing cats and singing dogs. More than 1 billion unique visitors go to YouTube each month. In fact, over 6 billion hours of video are watched each month on YouTube. The number of people subscribing daily is up more than 3x since last year. What can this mean for an attorney? People are going to YouTube everyday to learn and educate themselves on a multitude of topics. Whether it’s researching the pros/cons of filing...
How to Build Business Relationships with Social Media This Valentine's Day
Valentine’s Day is fast approaching. At Sales & Marketing Technologies, we’re taking this holiday as a cue to examine relationships – specifically, how we can help our clients build meaningful relationships with their audiences. Creating a meaningful online relationship can often lead to increased business. It can also help create branding your audience can trust. So, how do you create such a relationship? 1. Spend time listening to your audience. Relationships are all...
Tips for Local Marketing
For many businesses, local marketing can be the key difference between success and failure. Many people are turning to search engines to look in their local market - with Google research showing that approximately 20% of queries from desktop computers have local intent, as well as half of local queries. How can you utilize local marketing to grow your business? Three simple tips to get started are: Make sure that your profile is completely filled out with Google+. You should verify your page...
Creating a Successful Mobile Experience
In the year 2013, the traffic of mobile websites almost doubled. Almost everyone now owns smart phones instead of regular cell phones - in fact, the second quarter of 2013 was the first quarter in which smart phones surpassed other phones sales. Because of this, more people are turning to their smart phones to make mobile purchases, or to visit websites and gather information. What do you need to create a better mobile experience for your users? First and foremost, you need to understand that...
Will Link Building Remain Important in 2014?
In a recent article from Search Engine Land, speculation was given about the importance of links in 2014. With updates from Google like Hummingbird, many companies are concentrating on social platforms instead of on links and other typical Search Engine Optimization SEO practices. While it is true that links may, in the future, be unimportant in Google’s algorithms, it is important not to forgo links entirely. Link building can be used to build relationships with other quality websites...
Are You Integrating Social Media with your SEO?
According to a study from Ascend2, 50% of companies that are struggling with their Search Engine Optimization SEO are not properly integrating social media marketing into their Digital marketing strategies. How can you help boost your social media and SEO integration? H ere are a few easy steps: Make tagging and bookmarking easy for your users Include a social media bar to allow your users to share your site or articles on Facebook, Twitter, Pinterest and others easily. The easier it is to...
Why Do You Need Unique Meta Descriptions?
Google’s own Matt Cutts posted a video yesterday discussing the importance of unique meta descriptions. For those of you who are unfamiliar with meta descriptions, these are HTML attributes that provide concise explanations of the content on pages. Think of a recent Google search you have done. Underneath the web link on each result is a sentence or two, giving you a taste of what you will find on the website. These sentences are the meta description. IMAGE: Google Meta descriptions can...
Want to Drive Traffic to Your Site? Consider Using These Blog Topics.
In October, we told you about the Hummingbird update from Google. While it has not had a large effect on SEO, it does provide an opportunity to help your website’s rankings via blogging. Sometimes, though, you don’t know where to start. What do people want to read in blogs? Here are some topics to get you started on having a relevant and useful blog for your website: 1. Answer Questions. The Hummingbird update focuses largely on how people are asking Google questions. They are...